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Full text of "Color-perfect wallpapers"

Color-Perfect Wallpapers 

Beautiful Economical Correct 




Satisfaction Guaranteed or Your Money Back 

SEARS, ROEBUCK AND CO. 



Page 2 , . . Sears, Roebuck and Co. 



Wallpaper costs the least • . . yet does the most 

Beautify Your Home 



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THIS SMART STRIPE 
FOR A 10x12 FT. ROOM 

$955 

flIB Including 
Sidewall, Border, Ceiling 
(See Page 71} 



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Color-Perfect Wallpapers are 
America's Outstanding Values 



See Large Samples in Sears Stores Important— about prices and supply 




Stop in any Sears Store or 
Order Office — ask to see 
the large sample book of 
Color - Perfect Wallpapers 
on display there. Samples 
are 18x18 inches wide — the 
full width of a roll— and there 
are many additional patterns 
to choose from. Trained 
attendants will gladly help 
you with your decorating 
plans and your order. 



THE NATIONAL DEFENSE PROGRAM requires large 
amounts of many materials used in the manufacture of 
wallpaper and decorating supplies. This may necessitote 
unforeseen changes in specifications or even prevent us 
from obtaining certain items. Should such difficulties arise, 
or should we be forced to increase prices for this reason 
or because of any Federal, State, or local government 
regulations or taxes, we reserve the right to add any 
increases to the prices shown in this book. You are pro- 
tected, of course, on all your purchases by our guarantee 
of Satisfaction or your Money Bacli. 

Sears, Roebuck and Co. 



554 



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Which Quality Shall I Buy' 



SUNFAST WALLPAPERS ARE GOOD 



GUARANTEED 
NOT TO FADE 
FOR THREE YEARS 

Color-Perfect Sunfast wait- 
papers will not fade or "yel- 
low" for at least 3 years on 
your walls. Every one of these 
papers has passed a rigid 
laboratory test before leaving 
the factory. They must satisfy 
you completely or your money 
will be refunded. 

Printed on standard weight 
9-oz. paper (embossed de- 
signs on much heavier paperJ. 
Color-Perfect Sunfast wall- 
papers are smart, economical 
and serviceable. See the sam- 
ples on Pages 48 to 87 — the 
paper pictured at right is 
sampled on Page 50. 




WASHABLE WALLPAPERS ARE BEST 




GUARANTEED 
BOTH WASHABLE 
AND SUNFAST 

Can be kept clean at alt times 
if proper precautions ore used. 
Finger prints and spots can be 
removed with mild soapsuds 
and soft sponge or cloth (each 
paper is laboratory tested to 
withstand a minimum of 25 
rubs). They're much easier to 
hang because they're heavier 
quality and because paste 
spots can be sponged off be- 
fore they dry. 

The washable papers are 
printed on 10-oz. or heavier 
paper stock. See samples of 
two pictured at left on Pages 
38 and 43 — and other wash- 
able papers from Pages 6 to 45. 



Cheeky Compare/ Sears save You 25% to 75% on Equal Quality 



Copyright, 1942. by Sears, Roebuck and CO. 

UTHau.S.A. 



551.556 



Page 3 . . . Sears, Roebuck and Co. 



r 



Page 4 Sears, Roebuck and Co. 




Color-Perfect A^Upapers 
Hit a New ffigh for 1942 



More beautiful than ever before. 
Even higher standards of quality. 
And still at prices that mean plus 
value to smart American women. 




New Colors . . . New Designs . . • Add Distinction to 
Your Home . . . Make Beautiful Decoration Easy 




1 



All the rugged beauty and richness of genuine Knotty 
Pine Paneling. See the actual Sample on Page 12. 



For the coolness and freshness so desired in your 
workshop — the kitchen. Wallpaper shown on Page 10. 










Sweet and simple for the new addition to the family. 
I little Bo-Peep and her sheep — see sample on Page 22. 



like on arbor of rosebuds — soft and dainty for a 
charmingly colorful room. See sample on Page 23. 






^VWH 




This inviting 18th Century dining room reflects char- Patriotic colorsI-noHce the extra wide border for 

acter and charm. See Page 7 for wallpaper sample. an unusual touch. Papers shown on Pages 34 and 35. 

551-556 See Sears General Catolog for Furnishings in Room Scenes Page 5 . . . Seors, Roebuck and Co. 



Page 6 . . . Sears, Roebuck and Co. 



V.<0l011ial JJCSiffllS ARE STYLE NEWS TODAY 
"Color-Harmonized for Adjoining Rooms" 




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A Bit of quaiiit IVew England Sea Coast 



22 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 



SINGLE ROLL 
SOLD ONLY IN DOUBLE ROLLS 

This "Nantucket" design introduces a 
Colonial ensemble of harmonizing 
papers. Picture your adjoining rooms 
reflecting the charm and perfect color 
harmony of these first three patterns in 
authentic Colonial designsand colorings. 




SidewaU Faper 

53 P 02503 — Ton background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 4^C 

Border to Match 

53 P 042503— Tan. 2H inches wide. 

Shipping weight, per yard, 1 oz. Per Yard 6c 

CeUing Paper 

53 P 02978 — White embossed. Same embossing as Pink 

ceiling paper shown on Page 14. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces AA'^ 

HOW MUCH PAPER TO ORDER? . . , SEE BACK COVER 

SEE SAMPLE 

KELOID 




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Page 7 . . . Sears, Roebuck and Co^ 



C«apC V><0(1 J3IIIC OR CHEERFUL YELLOW 



24 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE TOx 12 ROOM COSTS $4.24 







You will find a wealth of ways to use this 
pattern and the harmonizing papers on 
Pages 6 and 8 in your downstairs decora- 
tion. This beautiful deep blue makes a 
perfect background for your dining room 
— see the picture on Page 5. Equally smart 
in the living room, hall, or bedroom. This 
same pattern is also made with a yellow 
background, the large flowers in rose 
and the smaller flowers in blue. For Easy 
Terms see Order Blank. 




Sidew^all Paper 

53 P 02527— Blue background. See sarrtple below. 

53 P 0252 1— Yellow background. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 48^ 

Border to Match 

53 P 042527— Blue. As illustrated below. 2H inches wide. 

53 P 04252 1— Yellow. 

Shipping weight, per yard, 1 ounce. Per Yard QC 

Celling Paper 

53 P 02978 — White embossed. Same embossing as Pink ced- 
ing paper shown on Page 14. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SiAMPLE 
BELaW 




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Page 8 . . . Sears, Roebuck and Co. 



Colonial 



IN COLOR AND DESIGN 



SING1£ 
ROU. 



19 

SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $3.62 




Sheaves of wheat and diagonal patterns 
are typical Early American designs. Here 
the two have been combined to give you 
a paper for any room with all the quaint 
charm of the Colonial period. Your rooms 
will be unusually attractive when you use 
papers that "go together." Picture the 
beauty of this pattern in your hall and the 
two preceding papers in adjoining rooms. 
Printed on heavy paper and washable, 
this paper is very easy to hang. 




Sidewall Paper 

53 P 02415— Rose beige background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds . , 38c 

Border to Match 

53 P 042415— Rose beige. Illustrated below. 2H inches wide. 

Shipping weight, per yard, 1 ounce. 

Per Yard (^ 

Ceiling Papers 

53 P 02966— White with dull finish. Same pattern as Ivory 

ceiling paper shown on Page 11. 
Double roil 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 38c 

HOW MUCH PAPER TO ORDER? . , , SEE BACK COVER 

SEE SAMPI.B 
BELOW 



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Pago 9 , . . Sears, Roebuck and Co. 



JtvicJl Ivory with a silken sheen 



22 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 
• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $4.04 




As the walls of a room give the first im- 
pression, you'll want to select o pattern 
with a "homey" feeling for your most 
lived-in rooms. This shadow leaf pattern 
will do many interesting things. At cer- 
tain angles the light picks up the high 
luster. The ivory background makes a 
perfect setting for the stronger colors 
of your other home furnishings. Wash- 
able quality — soil and finger marks can be 
wiped off with a soft cloth and soapsuds. 



55S 




Sideirall Paper 

53 P 02539 — Ivory with silk finish. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 44^ 

Border to Match 

53 P 042539— Ivory. 2^ inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

Celling Paper 

53 P 02978 — White embossed. Same embossing as pink ceil- 
ing shown on Page 14, 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPI.E 
BELOW 




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Pago 10 . . . Sears, Roebuck and Co. 



1 J16 J^ICWCSt FOR YOUR KITCHEN— GREEN OR GRAY 



22 



SrNGLE 
ROU 



SOLD ONLY IN DOUBLE ROUS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 
•SEMI-TRI/AMED^ 

AVERAGE 10 Ji 12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $4.04 




"Let's eaf in the kitchen" is what every 
member of your family will say if you 
select this paper for your kitchen or 
breakfast nook (see it pictured on Page 
5) . The polka-dot dishes alternate with the 
graceful ribbon tied bouquets to make a 
charming design. Sunfast — the colors will 
not lose their brilliance and charm. Wash- 
able, too — dirt and soil marks will vanish 
with a rub of a damp cloth. For Easy 
Terms see the enclosed Order Blank. 



SS5 




Side^rall Paper 

53 P 02597— Green background. See sample below, 

53 P 02599— Gray with red polka dots and flowers. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 44^ 

Border to M atcb 

53 P 042597— Green shown below. 2U inches wide. 
53 P 042599— Gray. 

Shipping weight, per yard, 1 ounce. Per Yard. QC 

Ceiling Paper 

53 P 02978 — White embossed. Some embossing as yellow 

ceiling shown on Page 37. 
53 P 02988— Yellow embossed. Shown on Page 37. 
Double roil 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER?. . . SEE BACK COVER 

SEE SAMPLE 
BELaW 



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Poge tl . . . Seors, Roebuck aivi Co. 



Distinctively New yellow plaid 



19 



CSTNGU 
ROa 



SOLD ONLY IN DOUBLE ROUS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $3.62 
Sideirall Paper 

53 P 02419— YeJlow background. See sample below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 38^ 

Border to Mateh 

53 P 042419— Yellow. 2H Inches wide. 

Shipping weight, per yard, 1 ourice. Per Yard. . .OC 

Oiling Papers 

Your choice— both harmonize with the sldewoM paper. 
53 P 02968— Ivory. See sample below. 
53 P 02966— White. In same pattern os below. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 38^ 

HOW MUCH PAPER TO ORDER! . . SEE BACK COVER 




555 



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Created in the best Early American style, the 
design is also in perfect taste with modern 
furnishings. Smart in any room in the house. 
Adds a touch of color and will harmonize with 
your adjoining rooms. Heavy paper and wash- 
able — easy to hang and easy to keep clean. 



SEK SAMPLES 
BELaW 



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Pago 12 . i . Soars^ Roebuck and Co. 



Knotty Pine like expensive paneling 



27' 



SINGLE 

Roa 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEW ALU 
BORDER AND CEILING COSTS $4.54 




If you've always wished for a pine pan- 
eled den (see picture Page 5) — if you'd 
like to turn a basement or attic room 
into a recreation room — or, if you want 
to make your son's room the envy of the 
neighborhood — this knotty pine paper is 
the answer. You have to touch the wall to 
make sure this is paper and not wood. 
Every knot — every bit of graining, every 
mellow wood tone is faithfully reproduced. 
Sunfast and washable — very practical. 



155 




SidewaU Paper 

53 P 02767— "Knotty Pin©." See sample below. 

Double roll 16 yards long, 18 Inches wide. . 

Shipping weight, 2 pounds. OA^ 

Harder to Match 

53 P 052767— "Knotty Pine." 2>i Inches wldoi . _ 
Shipping weight, per yard, 1 ounce. Per Yard OG 

Ceiling Paper 

53 P 02980^ — Ivory embossed. Same embossing as pink cell- 
ing shown on Page 14. 
Double roll 16 yards long, 18 inches wide. . 

Shipping weight, 2 pounds 8 ounces 44^ 

HOW MUCH PAPER TO ORDER? i . . SEE BACK COVER 

SEE SAMPLE 
BELOW 






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Pago 13 . . Sears, Roebuck and Co. 



rigiirecl atripe in two tones of gray 



22 



SING15 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

W'TH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWALL 
BORDER AND CEILING COSTS $4.04 




A figured stripe pattern, in two shades 
of gray end touches of color, for down- 
stairs or upstairs. Makes a beautiful 
background for your furniture ... not 
too conspicuous. Printed on extra heavy 
stock and embossed — an easy paper to 
handle if you hang your wallpaper your- 
self. Suggested is a white ceiling or soft 
yellow ceiling for smart color contrast 
in your room. For a harmonizing paper 
for an adjoining room, see Page 37. 




Slde^rall Paper 

53 P 02547— Gray background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

Border to Match 

53 P 042547— Gray. 2H inches wide. 

Shipping weighr, per yard, 1 ounce. Per Yard .6^ 

Ceiling Paper 

53 P 02978— White. Embossed. Some embossing as Pink ceil- 
ing paper illustrated on Page 14. 

53 P 02988— Yellow. Embossed. Same embossing as Pink ceil- 
ing paper illustrated on Page 14. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



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Pastel Blue 



Pago 14 _ . Sears, Roebuck and Co. 



WITH PINK ROSES 



SOlO ONir H DOUBU ROUS 



|> SINGIE 



• WASHABLE 

• SUNFAST 

• SEMI-TRIAAMED 

AVERAGE 10 X 12 ROOM COSTS $4.04 

Sidewall Paper 

^'k?"'!T"'" background See sample below 

Double roll \6 yards long, 18 inches wide. 

Shipping weight 2 pounds 8 ounces 44e 

Border to Match 

MP 04252»_Blue-shown below. 2H In. wide 
Shipping weight per yard, I ounce. Per Yard. . .6c 

CelUng Papers 

53P02990-P.nk embossed. See sample below 
D I "^'-W-'te-embossed like ceiling ^e 
Double roll 16 yards long, 18 inches wide 
Shipping weight, 2 pounds 8 ounces 44c 



HOW MUCH PAPER TO ORDER? . . SEE BACK COVER 





In the popular Colonial trend, this soft blue 
background and pink ceiling will make a charm- 
mg bedroom. A grand value-Sunfasf, colors 
retain their beauty-Washable, wipe off spots 
and fingerprints with a damp cloth. Extra 
heavy paper for extra service, easy to hang. 

SBB SA1I1PI.BS 
BELOW 



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Page 15 . , . Sears, Roebuck and Co. 



Dusty Rose engraved paper 



27' 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIAAMED 

AVERAGE 10x12 ROOM— SI DEW ALl* 
BORDER AND CBLING COSTS $4.54 




Color plays an important role In wall 
decoration. Used cleverly and wisely it 
will make your rooms "homey" and a joy 
to live in. This soft engraved pattern in 
dusty rose will add warmth to your room, 
and will tie in with practically any color 
scheme. To help you do your adjoin- 
ing rooms in color harmony we have 
designed and colored patterns to go 
together. Suggested with this paper are 
the papers found on Pages 16 and 19, 



55S 




Side w^all Paper 

53 P 02775— Dusty Rose background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 54c 

Border to M ateb 

53 P 042775— Dusty Rose. 2M inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

CeUing Paper 

53 P 02980— Ivory embossed. Same embossing as pink ceil- 
ing shown on Page 14. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMP£,E 
BELOW 



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Page 16 , , . Sears, Roebuck and 0>. 



Bamboo Stripe an unusual effect 



27' 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 
• SUNFAST 

• EMBOSSED 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM— SIDE WALL 
BORDER AMD CEIUNG COSTS $4.^4 




This paper is engraved — that's why it's so 
soft and rich. Printed with oil colors that 
bring soft highlights and a feeling of depth 
to the design. When you decorate ad- 
joining rooms in one color scheme, your 
home reflects charm and good taste. This 
paper harmonizes in color with those on 
Pages 15 and 19. Successfully used down- 
stairs or upstairs. Embossed, this paper 
is easy to handle — so hang it yourself 
for economy. 



55S 




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Sidew^all Paper 

53 P 02763— Dusty Rose and Tan. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 04^ 

Border to Match 

53 P 042775— Dusty Rose and Tan. 2H inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard QQ 

Ceiling Paper 

53 P 02980— Ivory embossed. Same pattern as pink ceiling 

paper shown on Page 14. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces. .44^ 

HOW MUCH PAPER TO ORDER? . ; . SEE BACK COVER 

SEE SAMPLE 
BELOW 



fill 



Page 17 . . . Sears, Roebuck and Co. 



Rich Damask 



EXTRA WIDE 



29 



SINGLE 
ROU 



SOLD ONLY IN TRIPLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SJDEWALl. 
BORDER AND CEILING COSTS $5.32 




If you have an "assorfment" of furnishings 
collected through the years, you should 
select a simple background for your walls. 
Here is a pattern so delicately colored 
that it will harmonize with any color 
scheme. Sunfast — the soft coloring will not 
dim. Washable — a damp cloth will make 
soil spots disappear. Economical — printed 
on extra heavy paper, its beauty will last 
for years. Order today — use the Easy 
Payment Plan if you wish (See Order Blank). 



5S5 





WH 



Sidevrall Paper 

53 P 02851— Cream. See sample below. 

Triple roll 15 yards long, about 29 inches wide. 

Shipping weight, 3 pounds 8 ounces ,. 87^ 

Sorder to Match 

53 P 042851— Cream. 2^ inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard, .-. ...... 6^ 

Ceiling Paper 

53 P 02978— White embossed. Same embossing as pink cell- 
ing shown on Page 14. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces '44^ 

HOW MUCH PAPER TO ORDER? , . ; SEE PAGE 26 

SEE SAMPLE 
BELOW 



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Page }d , ^ . Sean, Roebucic and Co. 



The Popular blue and pink 



17 



SINGIE' 
ROIL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SI DEW ALL, 
BORDER AND CEILING COSTS $3.34 




Flowers always make a flattering pattern 
for your wallpaper, especially in a bed- 
room or sunroom. This paper lends itself 
to many decoration schemes that will 
harmonize . . . suggests frilly curtains and 
dressing table skirts. A blue rug or bed- 
spread and lampshades or other acces- 
sories in pink will carry out the color 
scheme. The stripe will make your ceiling 
look higher. Include wallpaper in your 
Easy Payment Order (see Order Blank). 



S55 




SIdewall Paper 

53 P 02463— Blue and Pink, See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 34^ 

Border to Match 

53 P 042463— Blue and Pinlc 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard, ,.,,.. ,QC 

CeUing Papers 

53 P 02962— White. Shown on Page 35. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds ...,.,,... .O^C 

HOW MUCH PAPER TO ORDER?. ..SEE BACK COVER 

SEE SAMPLE 
BELOW 




■ -ir~^ ^ir-— -*TrrrTr-' 'V*^ 




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Page 19 « , . Sears, Roebuck and Co* 



Gray Needlepoint for friendly walls 



27' 



SINGLE 

Roa 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM— SIDEWALK 
BORDER AND CEIUNG COSTS $4.54 




The soft engraved design, beautiful oil 
colors and embossing will give your walls 
a rich tapestry effect. Provides a neutral 
background for brightly colored dra- 
peries, rugs and upholstery , . . harmonizes 
with your home furnishings and is a per- 
fect companion with your more colorful 
walls in adjoining rooms. A trio that will 
interest you is the combination of this 
paper with those on Pages 15 and 16. For 
Easy Payment Plan, see Order Blank. 



5S5 



i 



Ji^idewall Paper 

53 P 0177Z — Gray background. See sample below. 
Double roll 16 yards long, 18 inches wide. 
Shipping welghf, 2 pounds 



.54c 



Border to Mateh 

53 P 042773— Gray. 2H Inches wide. 
Shipping weight, per yard, 1 ounce. Per Yam. 






Ceiling Papers 

Your choice — both harmonize with the sldewall paper. 
53 P 02976— Embossed marbleized effect. 
53 P 02978— White embossed. Same embossing as Pink cell- 
ing shown on Page 14, 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces ^AC 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 



SEE SAMPLE 
BELOW 



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Page 20 . . , Sears, Roebuck and Co. 



A f avorite in blue, pink or green 



19 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDE WALL, 
BORDER AND CEILING COSTS $3.62 




With a selection of three background 
colors you can find exactly the color 
your room needs: Pink (as shown) for that 
cool, north room; Green or Blue for that 
sunny, south room. Make splendid bed- 
room decoration and are perfectly suit- 
able in other rooms too. To carry out the 
blue and pink color scheme in adjoining 
rooms— see Pages 14, 21 and 22. It's easy 
on Sears Easy Payment Plan to paper 
every room in the house (See Order Blank) . 



S5S 




Sidewall Paper 

53 P 02455— Pink background See sample below. 

53 P 02453— Green background. Nof illustrafed. 

53 P 02457— Blue background. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds. _ 38^ 

Border to M ateh 

53 P 042455— Pink. 2H inches wide. Shown below. 

53 P 042453— Green. 53 P 042457-Blue 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

CeUing Paper 

53 P 02966— White. Same pattern as Ivory celling paper 

shown on Page 11. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 38c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



Two New Colors 



Pag© 21 . . . Sears, Roebuck and Ca 



GRAYED BLUE OR MAUVE ROSE 



19 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $3.62 
Sidewall Paper 

53 P 02451— Blue background. See sample below. 
53 P 02449 — Mauve Rose— colored like pattern 

53 P 02307 shown on Page 54. 
Double Roll 16 yards long, 18 inches wide. ^^ 
Shipping weight, 2 pounds .38^ 

Border to Match 

53 P 042451— Blue shown below. 2^ inches wide. 

53 P 042449— Mauve Rose. 

Shipping weight, per yard, 1 ounce. Per Yard. . .6c 

Oiling Paiiers 

53 P 02974— Pink. See sample below. 

53 P 02966 — White. Same pattern as ivory ceiling 

shown on Page 11. 
Double roll 16 yards long, 18 inches wide. ^^ 
Shipping weight, 2 pounds 38^ 

HOW MUCH PAPER TO ORDER? . . SEE BACK COVER 



555 





A flattering covering for your bedroom walls 
— in a new grayed blue, with prettily ar- 
ranged baskets of flowers. Use it to com- 
plement your frilly rooms, or to dress up a 
modern room. For harmonizing adjoining 
rooms, be sure to see Pages 20 and 22. 

SEE SAMPLES 




Little Bo-Peep for 

19 



Poge 22 , . . Sears, Roebuck and Co. 

THE LITTLE GIRL 



C SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $3.62 
Side^irall Paper 

53P02477-Pink background. See sample below 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 38c 

Border ta Match 

53 P 042477— Pink. 3 inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard. . .6c 

Ceiling Papers 

Your choice— both harmonize with the sidewall paper 

53 P 02972— Blue. See sample below. 

53 P 02966- White. Same pattern as Ivory ceiling 

shown on Page 11. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds .38^ 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 








Straight from the Nursery Books comes this 
delightful paper— sampled below and pic- 
tured on Page 5. Don't worry about tiny 
fingerprints because this paper is washable. 
For harmony in adjoining rooms see the 
papers on the two preceding pages. 



SEE J§(AMPLES 
BEI.OW 



• #• •• a 







yy 



Page 23 . . . Sears, Roebuck and Co. 



Rosebuds ON WHITE OR PEACH BACKGROUND 



19 



C SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS. 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE lOx 12 ROOM COSTS $3.62 
Sfdewall Paiier 

53 P 02445— White. See sample below. 

53 P 02447— Peach background. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 3oC 

Border ta Mateh 

53 P 032445— White. 3H inches wide. 

53 P 032447— Peach. 

Shipping weight, per yard, 1 ounce. Per Yard . . .6C 

C^elling Papers 

Double roll 16 yards long, 18 Inches wide. 
Shipping weight, each, 2 pounds. 

53 P 02^70 — Green. See sample below 3oC 

93 P 02966— White. Same pattern os shown I" ^ -. 

Ivory on Page 11 38^ 

HOW MUCH PAPER TO ORDER? . « SEE BACK COVER 



(995 










> i4^'^% k^^ m-p M^^M ^' 







^^m^^ 



Sk^^^¥K:>; 



i^i^l^Sl¥a¥S 



m^^mmmm 




Rose Strewn walls . » . a grand pattern for small 
rooms, very clever when used on ceiling and 
sidewalls. See picture on Page 5, This same de- 
sign also comes with a peach background. 
Matching garment bags and closet boxes avail- 
oble. See index of Sears big General Catalog. 

SEE SAMPLES 
BELOW 




r 







^ 




JlJl 



Page 24 , , . Soars, Roebuck and Co. 



Shadow Leaf 



IN SOFT SHADES 



22 



SIKGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTf?A HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $4.04 



Graceful leaves In light tones over 
beige background — highlighted with 
peach and light yellow. A flattering paper 
for any room you choose, it will make the 
neutral background you want for your 
present furnishings, yet it will add that 
fresh touch that makes your whole room 
look new. Hang it yourself with the help 
of our complete easy-to-understand in- 
structions included with every order. 
To order Paste and Tools see Page 90. 



555 





Side wan Papw 

W P 0254l~Betge background See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 8 ounces 44c 

Border to Match 

53 P 042541- Beige illustrated below. 2H in. wide. 
Shipping weight, per yard, 1 ounce. Per Yard 6c 

C^eUing Paper 

53 P 02980-ivory embossed. Same embossing as pink ceil, 
ing illustrated on Page 14. 

53 P 02978- White embossed. Same embossing as pink cell- 
ing illustrated on Page 14. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



i 



i 








a MMf^' 




Pog0 25 , . . Sears^ Roebuck ond Co, 



Extra Wide 



DUSTY ROSE SCROLL 



29 



p SINGtE 



ROU 



SOLD ONLY IN TRIPLE ROLLS 

• WASHABLE 

• SUNFAST 
•SEMI-TRI/AMED, 

AVERAGE 10 X 12 ROOM COSTS $5.32 
Sf dewall Paper 

53 F 02837— Rose background. See sample below. 
Triple roll 15 yards long, about 29 Inches wide. 
Shipping weight, 3 pounds 8 ounces 87c 

Harder to Match 

53 P 062837— Rose. 2}i Inches wide. 

Shipping weight per yard, 1 ounce. Per Yard. . .6c 

CeUing Papers 

53 P 02982— Blue embossed paper. See somple below. 
53 P 02978— White emboxsed. Same embossing a$ 

blue ceiling shown below. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 8 ounces. 44c 

HOW MUCH PAPER TO ORDER?... SEE CHART 
ON PAGE 2d 





Be sure to notice the unusual beauty of this 
paper— the result of a new printing process 
— a combination of ^q\ surface printing In 
the design with embossing around it. An 
effect that gives a luxurious and dignified ap- 
pearance to your room. Extra heavy paper. 

SEE SAMPI.es 

BErow 



r- 



mmmm 



^m. 




Page 26 . * , Sears, Roebuck and Co* 



Brocade Effect 



"30-INCHES WIDE"* 



27« 



SINGLE 
ROLL 



SOLD OMLY IN T1UPLE ROUS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSfWHERE 



• WASHABLE 
• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE la X 12 ROOM— SIDEV/ Ail, 
BORDER AMD CEILING COSTS ^5.08 



HOW MUCH TO ORDER 

"30-inch" Papers Only 

*The wallpaper Industry calls these extra wide popers 
"30- Inch papers." Actually, they measure front about 23 
to 29 inches in width. We call this to your attention to 
avoid any possible misundeistandtng. 


Size of Room 
fl or 9-Ft. High 


Triple RoHs 
SidewaH 


Yards Of 
Border 


Double Rolls 
Ceiling 


8x to 
8x12 
10 X 12 
10 X 14 
12 X 14 


3 
4 
4 
4 
4 


14 
15 
16 
18 
19 


1 
2 

2 
3 
3 


12 X 16 
12 X 18 
14 X 16 


5 

5 
5 


21 
22 

22 


4 
4 
4 


14 X 18 
ISx 18 

15x20 
16 X 18 


6 
6 
6 


23 
24 
25 
25 


4 
5 
5 
5 


16 X 20 
18 X 20 
20x24 


6 

6 

7 


26 
28 
31 


5 
6 
7 


^^- _ > 



Embossed pattern on a silk moire effect 
background. Splendid for downstairs 
rooms. All one color, the pattern goes 
well with rugs, draperies, and accessories 
of deeper colors. Printed on extra heavy 
stock, the texture makes it ideal for 
hiding cracked or rough walls. If you 
hang your own paper, this "30-inch" pat- 
tern is easy to handle. Washable, tooj 
Complete your room with the neat border 
and the suggested white embossed ceiling. 



S56 

2 



53 P 02825-^ Oyster White— silk finish. See sample below. 

Triple roll 15 yards long, about 29 inches wida 

Shipping weight, 3 pounds 8 ounce* • . . . 81 C 

Border to Mateh 

53 P 042825— Oyster White. %i inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard QC 




Ceiling Paper 

53 P 02978— White embossed. Same embossing as PinJc cell- 
ing shown on Page 14. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 8 ounces . AA^ 



HOW MUCH PAPER TO ORDER? .. . SEE CHART ABOVE 



SEE SAMPLE 
BEI.OW 



Poge 77 ... Snan. Roebocfc and Co. 



JJCep OlUe OR WHITE BACKGROUND 



19 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 
•SUNFAST 

• HEAVY PAPER 

• SEMI-TRIAAMED 

AVERAGE 10x12 ROOM— SIDEWALL, 
BORDER AND CEILING COSTS $3.62 



Give your bedroom, sunroom or dining 
room a new outlook by papering the walls 
with this colorful paper. It will add a de- 
lightful freshness, with its pink, yellow, and 
green flowers 'and leaves on the blue 
background. The same pattern with a white 
background and deep rose flowers will 
make even a dark room seem bright and 
cheery. You know it will stay fresh-looking, 
too, for it's guaranteed sunfast and wash- 
able—the most practical wall decoration. 



S55 





Sidewall Payer 

53 P0246r-Blue Background. See sampfe below 

53 P 02465- Whife backgrouhd. 

Double roli 16 yards long, 18 inches wide. 

Snipping welghf, 2 pounds 30^ 

Border to Match 

53 P 04246I-B(ue. 2^ inches wide. ' 

53 P 042465— White. 

Shipping weight per yarql, 1 ounce. Per Yard. ... 6c 

Celling Fapers 

53 P 02966- White. Same pattern as ivory ceiling on Page 1 1 

Double roll U yards long, 18 inches wide. 

Shipping weight, 2 pounds 30^ 

HOW MUCH PAPER TO ORDER?... SEE BACK COVER 

SEE SAMPLE 
BELOW 



1 



% 




Rich Beauty extra wide 



Pogs 28 . . . Sear^ Roebuck and Ca 



"30-INCH" PAPER 



27' 



StNGLE 
ROU 



SOLD ONLY IN TRIPLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM— SIDEWALK 
BORDER AND CBUNG COSTS $5.08 




A clever combination of the new with the 
old in an extra wide 30-inch paper that is 
easy to hang and shows fewer seams. 
Following the popular trend you have 
the stripes — and, copied from our ances- 
tors, the traditional medallion. Luxurious 
and decorative this extra wide paper will 
harmonize with any style furniture and 
any color scheme. Printed on extra heavy 
stock and embossed — a quality you will 
find hard to equal elsewhere at this price. 



555 




Sideirall Paper 

53 P 02829— Tan background. Seo sample below. 

Triple roll 15 yards long, about 29 inches wide. 

Shipping weight, 3 pounds 8 ounces 81 C 

Harder to Match 

53 P 052829— Tan. 2K inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard .6c 

Ceiling Papers 

Your choice — both harmonize with the sidewall paper. 

53 P 02980— Ivory. Embossed. Same embossing as Pink cell- 
ing paper shown on Page 14. 

53 P 02978— White. Embossed. Same embossing as Pink ceil- 
ing paper shown on Page 14. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces .48^ 

HOW MUCH PAPER TO ORDER? ... SEE PAGE 26 



SEE SAMPLE 
BELOW 




^^m. 






B^: 



Page 29 . j ; Sears, Roebuck and Co. 



Color Harmony 

is easy with 

Color-Perfect Wallpaper 



Throughout this book are dozens of 
papers designed, colored and planned 
to go together in adjoining rooms. 

Yours will be the excitement and 
pleasure of selecting the correct color- 
ings to highlight your favorite rooms. 



652.555 



SMART DECORATION IN THE Modem ManncF 





Smart simplicity in adjoining rooms — three designs in the same back- 
ground color. See actual wallpaper samples on Pages 31, 32, 33. 




Soft green ... a quiet relaxing back- 
ground. See sample on Page 40. 

556 



A distinct mood of gaiety is reflected 
from the polka-dot stripe. Page 35. 

See Sears General Catalog for Furnishings in Room Scenes 



Deep tones cost o formal, yet in- 
viting look over your room. Page 36. 

Page 30 . . , Sears, Roebuck and Co. 



Page 31 ... Sears, Roebuck and Co. 

ADJOINING ROOMS 
Your Choice of Three Smart Color Combinations 



Companion Papers for 




Modern in Spirit^ Color and Design 

^^ M • WASHABLE Sidewall Paper 

w U /■ ^ ^IIKfFA^T 53 P 02617 — Green background. See sample below. 

^r /JjC ^UlNrAOl 53 P 02613— Rose. See Picture on Page 30. 

^^ JT • ^y^'^^A HEAVY PAPER 53 P026IS-Tan. See Picture on Page 30. 

CCJai TDIkAUCn Double roll 16 yards long, 18 inches wide. 

SINGLE ROLL • C>bMI- 1 KlMMtU Shipping weight, 2 pounds 8 ounces 48c 

SOLD ONLY IN DOUBLE ROLLS ^ 

Border ta Match 

One color scheme for your adjoining ^It^^l^^r ''' ^^^^-jo.. 

rooms is the latest style trend. The shipping weight, per yard, l ounce. Per Yard .6c 

paper below and the next two match Oiling Papers 

I I • • I • w *3 P 02978 — White embossed. Same embossing as Pink 

in color—harmonize m design. Your ceiling paper shown on Page u. 

choice of the new gray-green (sampled) ^''''^'^ '°" ^^ y°''^' '^"9, \Q inches wide. 

Shipping weight, 2 pounds 8 ounces 44^ 

or rose or tan pictured on Page 30. how much paper to order? ... see back cover 





V 



[I 






Ul 



/ 






\ 




,v. 



v^v 



Vfi ¥/ 



Page 32 . . . Sears, Roebuck and Co. 



Stripe Variation m grayed green 



24 



C SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $4.24 




This paper, designed especially to go 
with the papers on Pages 31 and 33, is 
beautiful in the modern home. While the 
stripe emphasizes the new, the floral 
panel lends variation and grace. Choice 
of three background colors: grayed 
green, as shown below, is cool and rest- 
ful; the tan background, sampled and 
listed on Page 44, is neutral and will match 
any color scheme; the dusty rose pic- 
tured on Page 30, is worm and cozy. 




Siilewall Paper 

53 P 02601— Green background. See sample below. 

53 P 02605— Rose background. Pictured on Page 30. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces . , AQc 

Border to M ateh 

53 P 042601— Green. 2H inches wide. 
53 P 042605— Rose. 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

Ceiling Papers 

53 P 02978 — White embossed. Same embossing a$ Pink cell- 
ing paper shown on Page 14. 
Double roll 16 yards long, 16 inches wide. 
Shipping weight, 2 pounds 8 ounces 44^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE fiAMPLE 
BELOW 





-a -31 c,„„ n,»u...i. „mri rn 



Smart Simplicity 



Pag» 33 . . . Saan, Roabuek and Co. 

IN PLAIN STRIPE 



24 



C SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $4.24 



The background color of the two preced- 
ing papers provides the colorings for 
this ultra-smart stripe ... all three or 
two of these papers used in adjoining 
rooms will carry out a single color 
scheme — one of the most popular trends 
in modern decoration. Remember, you can 
have all of these patterns in three colors 
—grayed green, as shown, tan, or dusty 
rose (see picture. Page 30). Printed 
on extra heavy paper— easy to hang. 





Sidewall Paper 

53 P 02609— Green. See sample below. '> 
53 P 026ll~Rose. See Picture on Page 30. 
53 P 02607— Tan. See Picture on Page 3ol 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 48c 

Border to Match 

53 P 042609— Green. 2% inches wide. 
53P0426ir-Rose. 53 P 042607— Tan. 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

CeUing Papers 

53 P 02978— White embossed Not Illustrated. 
53 P 02980— Ivory embossed. Not illustrated. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

HOV/ MUCH PAPER TO ORDER? . . , SEE BACK COVER 

SEE SAMPLE 
BELOW 



Three Cheers 



Page 34 . * , Soars, Roebuck and Co. 



FOR THE RED, WHITE AND BLUE 



19 






SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES aSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDE WALL. 
BORDER AND CEILING COSTS $3.62 



^^ ' 




America's favorite colors made into a 
novel wallpaper for your kitchen or din- 
ette. This pattern suggests no end of 
clever decorating tricks, for example: 
red and white stripe curtains; flower pots 
painted white with polka dots of red or 
blue; cut-outs from the wallpaper design 
to trim your table and chairs (protect cut- 
outs with several coats of shellac). See 
this paper used with the stripe shown 
on next page in room scene on Page 5. 




SIdewall Paper 

53 P 02491— Gray background Sea sample below,. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds , .•^••.38c 

Border to Mateh 

53 P 04249l»Gray Illustrated below. 2H Inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard ..6c 

CeUlng Paper 

53 P 02966— White. Same pattern as shown In ivory on 

page 11. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds , 38c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



:.Ajiaf..r«'a7:.i.Yi.iri-" 



Pago 35 . . . Sears, Roebuck and Co. 



"Olka-lJot Otripe clever wide border 

17 



SJNGLE 



SOLD ONaV IN DOUBLE ROLLS 

• WASHABLE 

• SUNFAST 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $3.34 

Side^vall Paper 

53 P 02489— Gray background. See sample below. 
53 P 02487 — Blue background stripes replace the 

Gray in the sample shown below. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 34c 

Border to Match 

53 P 032489— Gray. 5 inches wide. 

53 P 032487— Blue. 

Shipping weight, per yard, 1 ounce. Per Yard . . 6^ 

C^eiling Paper 

53 P 02962— White. See sample below. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 34c 

HOW MUCH PAPER TO ORDER? . . SEE BACK COVK 







One of the smartest wide borders we've ever 
seen sets off this striped paper to a "T." The 
colorful border flowers in cheery yellow pots 
will add a look of newness and freshness to 
your room. See this paper pictured on Pages 5 
and 30. This same pattern also comes in blue. 



SEE SAMPLERS 
BELOU^ 






% 



Page 36 . . . Sears, Roebuck and Co. 



Deep Tones 



CAST A MAGIC SPELL 



22 



SINGLE 
ROli 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 
• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $4.04 




The shaded blue stripe in deep tones will 
add excitement to your room. Choose it 
for your light rooms where you wont a 
superb setting for your furniture. Ideal 
for the dining room with either a white 
or yellow ceiling and white wood- 
work. Sunfast, the colors will keep their 
brightness. Washable, therefore easier 
to hang — paste and finger marks can be 
wiped off as each strip is hung. Em- 
bossed — printed on extra heavy stock. 



sss 




SIdewaU Paper 

53 P 02545 — Blue background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 8 ounces 44^ 

Border to Mateh 

53 P 042545— Blue illustrated below. 2H In. wide. 
Shipping weight per yard, 1 ounce. Per Yard. ,r. O^ 

Ceiling Papers 

53 P 02988— Yellow ceiling paper shown on Page 37. 

53 P 02978— White, embossed. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces AA^ 

HOW MUCH PAPER TO ORDER? ^ s s SEE BACK COVER 

SEE SAMPLE 
BELOW 



Page 37 * , . Sears, Roebuck ond Co, 



Modern Leaf 



'30 INCHES WIDE" 



33 



C$!NGL6 
ROU, 



SOLD ONLY IN TRIPLE ROLLS. 

• WASHABLE 

• SUNFAST 

• SE^\|.TRIA/U^ED 

AVERAGE 10x12 ROOM COSTS $5.80 
fi»idewan Paper 

53 P 02847— Gray. See sample below. 

Triple roll 15 yards long, abouf 29 inches wide. 

Shipping weight, 3 pounds 8 ounces 99c 

Border to Hf atcli 

53 P 052847— Gray. 2H Inches wide. 

Shipping weight, per yord, 1 ounce. Per Yard. . .6c 

CMling Papers 

Your choice— both harmonize with the sidewall paper. 

53 P 02988— Yellow. See sample below. 

53 P 03778— White embossed. Some embossing as 

Yellow coiling shown below. 
Double roll 16 yords long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces -4^ 

HOW MUCH PAPER TO ORDER?,. SS PAGE 26 





favorite neutral shades for adaptability — 
embossing for added richness of tone, and 
heavy paper for extra service. An extra 
wide, "30-inch" paper, it shows fewer seams. 
For a perfect companion paper in an adjoin- 
ing room, see Page 13. 

S£E SAMPLES 
BHL^W 



Pago 38 t . . Sears;, Roebucic and Co# 



ShRQCd Stripe choice of two colors 



19 



SINGLE 
ROLL 



SOLD ONLY fN DOUBL= ROLLS 

PRICE OF SINGIE ROLL 

SHOWN FOR EASY COMPARISO^^; 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• HEAVY PAPER 
•SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM— SIDEW AIL. 
BORDER AND CEILING COSTS $3.62 




This pattern comes in a choice of two 
colors — the shaded rose stripe (sampled 
below and pictured on Page 3) or in a 
white silk finish with the stripe shading 
from white to oyster white. Equally 
lovely in either color, a pattern usable 
in any room in the house. A little on the 
modern side, it makes a smart back- 
ground for furnishings which have been 
collected through the years. See Order 
Blank for information on Easy Terms. 



S56 



Sideirall Paper 

53 P 02401 — Rose background. See sample below. 
53 P 02405— White. Siik finish. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds. , . ..• .-• »,.. .,. .^ .,. . . •=• .^ 



.38c 



Border to M atcb 

53 P 042401— Rose 1^ inches wide. 

53 P 042405— White siik finish. 

Shipping weight, per yard, 1 ounce, ^er Yard. 



...6c 




Ceiling Paper 

53 P 02966 — White. In some pattern as Ivory on Page 17. 
Double roll 16 yards long, 18 inches wide. _ 

Shipping weight, 2 pounds JO^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 



SEE SAMPLE 
BELOW 



Pag© 39 . . , Sears, Roobuck and Co, 



Varied Stripe in ivory satin 



22 



SINGLE 

Roa 



SOLD ONLY m DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 
• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWALl, 
BORDER AND CEILING COSTS $4.04 




The ever-popular stripe with a rich silk 
embossing that mokes it very distinctive 
and smart for your modern rooms — 
while the small leaf-stripe gives it a note 
that is appropriate with either modern 
or period furniture. The color, too, 
is a splendid background for any color 
plan you already have. If you are a 
beginner at hanging wallpaper, here 
IS a pattern youll find easy to hang, 
for it's washable and extra heavy. 



555 




Sldewall Paper 

53 P 02537— White satin finish stripe. See sample below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 8 ounces 4^C 

Border ta Match 

53 P 042537— White. Illustrated below. 2H inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard 6c 

Ceiling Paper 

53 P 02978 — White embossed. Same embossing as yellow 

ceiling shown on Page 37. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



Go Modem With 



Page 40 a. Zoan, Roebuck and Co. 



POPULAR GREEN 



22 



SINGLE 
ROU 




SOLD ONLY iN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMMRIMMED 

AVERAGE 10 X 12 ROOM— SIDEWALK 
BORDER AND CEILING COSTS $4.04 



This paftern will give a cool and pleas- SIdewaU Paper 

ant appearance to your room. A qreen ^^ ** 02549— Green background. So© sample beiow. 

... _i L I . Double roll 16 yards long, 18 Inches wide 

rib-embossed background that goes well Shipping weight, 2 pounds 8 ounces " 44c 

with your deep, rich mahogany furniture Border to Ma<«k 

or with the new bleached woods. Grand 53'*042549-Greenillustrafedbelow.2K inches wide. 

f^..*,^..-!- • I. . ' Shipping weight, per yard, 1 ounce. Per Yard 6c 

for your living room, dining room, hall or ^ ,„ ^ „ 

t t r* r c^eiiuig Paiiers 

bedroom. Sunfasf, Washable and a fine =3 p 02984-Peach e.bo«ed. w e™bo«i„g „ pi„ic c«i- 

value — it pays to buy the best wallpaper '"^ illustrated on Page m. 

and at Sears you get top quality at lower '^''^'-Z1:::^ZtZ7^r'°'""' '''''"' ^- 

prices. See the room scene on Page 30, SXlKtS ^r::.^- 44c 

using this pattern in o living room „ow much paper to order, . ..«.Aac'cov« 

"WJ^ SEE SAMPLE 
^P^ BELOW 



■"mr- %r ~5tf ^*.4*^»v 




Page 41 . . . Sears, Roebuck and Co. 



Fabric Texture for smart walls 



24 



SINGL£ 

Roa 



SOLD ONLY IN DOUBLE ROUS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $4.24 




Here's a very modern adaptation of the 
popular leaf pattern that v^ill be perfect 
in your living room, dining room, sun 
room or bedroom. It provides just the 
proper background to set off blonde fur- 
niture — or contrasts nicely v/ith dark 
walnut or mahogany. An interesting detail 
is the tweed embossing which gives the 
walls a richer finish than usual. An excel- 
lent "companion paper" for an ad- 
joining room is shown on the next page. 



5S5 




Sideirall Paper 

53 P 02623 — Tan leaf design. See sample below. 

Double roll Id yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 4oC 

Barder to Matcli 

53 P 042623— Tan. 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard O^ 

Ceiling Paper 

53 P 02980 — Ivory Same embossing as yellow ceiling paper 

shown on Page 37. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

S££ SAMPLE 
BELOW 



Pago 42 . . . Saars, Roebuck and Co. 



Shadow Stripe in tans and beige 



24 



SrNGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAUv 
BORDER AND CEIUNG COSTS $4,24 




A subtle stripe shading from light tan to 
tones of orange gives this paper a mod- 
ern atmosphere. For a smart decorating 
scheme use the paper on the previous 
page in an adjoining room. This neutral 
paper will harmonize beautifully with your 
present color scheme — and will not de- 
tract from your other furnishings. Extra 
heavy paper and embossed, it will give 
years of service and look fresh as new, 
for it's sunfast and washable. 




Slde^irall Paper 

53 P 02625— Tan background. Se« sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 48^ 

Border to Match 

53 P 042625— Tan — as shown below. 2H In. wide. 
Shipping weight, per yard, 1 ounce. Per Yard 6^ 

Ceiling Paper 

53 P 02980— Ivory. Same embossing « yellow celling pgper 

shown on Page 37. 
Double roH Id yards long, 18 inches wide. 
Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPI.E 
BELOW 



^- *==^ '**"*'^ "^^^ '"'^^^ "'***^ ''***^. "**^ 



innt^ ^^^^ "^^sss^^ m a^g^ ' "*^aS^' ^ mag ^ 



..^ ^«:«^- .«^ 



^^j>if.' j fj .vj : . ". . jer-wyr-s a r— r^^ ac 



Modern Decoration 



Poge 43 . ^ « Sears, Roebuck and C04 



IN GRAYED BLUE 



17 



SINGLB 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRJCE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



•WASHABLE 

• SUNFAST 

• HEAVY PAPER 

• SEMI-TRIA\MED 

AVERAGE 10x12 ROOM—SI DEWAU, 
BORDER AND CBLING COSTS $3.34 




Color is the best tonic for weary walls. 
Nothing can do more for you or your 
home than the wise and clever use of 
color. This grayed blue is pictured in color 
on Page 3. Notice its softer and more 
subdued coloring. A pattern designed 
primarily for downstairs but smart up- 
stairs as well. See this same pattern with 
embossed background and a green silk 
finish on Page 40. For Easy Payment 
Terms see the enclosed Order Blank. 



655 

2 




Sldewall Paiier 

53 P 02413— Blue background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds , « .3'4c 

Border to Matcb 

53 P 042413— Blue. 2M inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard QC 

C^eiling Paper 

53 P 02962— White. Illustrated on Page 35. 

Double roll 16 yards long, 18 inches Wide. 

Shipping weight, 2 pounds •••... 34^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVES 

SEE SAMPLE 
BELOW 



Pago 44 . . , Sears, Roebuck and Co* 



1 an ancl OClgC m streamlined stripe 



24 



SfNGLfi 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRJCE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• WASHABLE 

• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIA^ED 

AVERAGE 10 K 12 ROOM— SIDEWAU, 
BORDER AND CEIUNG COSTS $4.24 




The peach line running through stream- 
hned leaves on a beige background gives 
this paper just the touch of color it needs 
to make a perfect setting for your 
living room, dining room, bedroom or 
hall furniture. See this same design in 
Gray-Green on Page 32. For perfect col- 
or harmony in adjoining rooms — there are 
two other tan papers pictured together 
with this pattern on Page 30. For Easy 
Payment Terms see enclosed Order Blank. 



K6 




Sidew^aD Paper 

53 P 02603— Tan sfripe background. See sample below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weighty 2 pounds 8 ounces ^8^ 

Border to Hf atoh 

53 P 042603— Tan. 2M inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 6c 

Ceiling Papers 

53 P 02980— Ivory. Same embossing as yellow ceiling paper 

shown on Pago 37. 
53 P 02978 — While embossed. Same embossing as yellow 

ceiling paper shown on Page 37. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 44c 

HOW MUCH PAPER TO ORDER? ...SEE BACK COVHl 



SEE SAMPLE 
BELOW 




T 



Page 45 < . . Sears, Roebuck and Co. 



Varnished Paper easy to cxean 



27' 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



•VARNISH COATED PAPER 

• WASHABLE 

• SUNFAST 

• SEMI-TRIAAMED 

AVERAGE 10x12 ROOM— SIDEWALt, 
BORDER AND CEIUNG COSTS $474 




For the sparkling modern kitchen of today 
— a varnish-coated paper from which you 
can actually v/ash away dirt and soil marks 
with soap and water. Gay with reds, yel- 
low, blues and greens and touches of 
black. Goes with any kitchen color scheme. 
Use this pattern for a cheery bathroom 
too — water or steam won't affect its 
varnished finish. On Sears Easy Terms, it 
costs only a few dollars a month to paper 
your home (see enclosed Order Blank). 



555 




Sidew^all Paper 

53 P 02785— White varnished paper. See sample below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 54^ 

Border to Match 

53 P 042785— White shown below. 2H inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard O^ 

Ceiling Paper 

53 P 02998— White— varnished. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 54^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



^< 





JLIMa-Jl.lJL.^> 



^^^^"^^^ ■ ■'■■■^^ ■•:"■;•■'■ '^^•■•^^^' ^^;i ^^l- ^^- -^"^^^^ '^9^' .^Rli. i^Ht^ ^ 



=2=3 




■ y Lii^ ** n , ^?^*! I - • ■ V ' ^^ ' '-^tu i' n ' g 'v 




111 






Page 46 . . . Sears Roebuck and Co. 



Save Left-Over Wallpaper 

for repairs— 
for clever decorating ideas 



Accidents do happen — so save left- 
over wallpaper and you nnay save the 
expense of repapering an entire room. 

How snnart to use odds and ends of 
wallpaper to cover a screen, hat 
and shoe boxes or closet shelves. 



652*555 



FASHION FAVORITES 



for the Thrifty 




II 



5^. 



Jk %..^ .;'^ 



The key to the charming effect is in the perfect color harmony 
of the wallpapers See the samples on Pages 60, 61 and 62. 



*'^0^» 




Sewing room charm ... a clever paper 
equally pretty in your kitchen. See Page 55. 



Mauve Rose ... a new color for new 
beauty in your bedroom. See Page 54. 



Fashion favors Turquoise Blue ... as 
in this bedroom scene. See Page 53. 



See Sears General Catalog for Furnishings in Room Scenes 



ge 47 . . . Sears, Roebuck and Co. 



Guaranteed Sunfast 



ge 48 . . . Sears, Roebuck and Co. 



FOR THREE FULL YEARS 



Continuous Laboratory Tests Assure "Top" Quality 




This modern version of the fern with a 
dusty rose background will make your 
downstairsglowwith color. In the above 
picture the adjoining rooms are done 
in harmonizing patterns (see Pages 49 
and 50) . . . the other colors available in 
each pattern are shown at the left. You 
can group together the patterns you 
like with the same pleasing results. 



SEMI-TRIMMED 1 #^ single 

SOLD ONLY IN DOUBLE ROLLS 

Sidew^all Paper 

53 P 02317— Rose F^rn Pattern. See sample below. 
53 P 02319— Blue Fern Pattern. At left of picture. 
Double Roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 30c 

Harder to Match 

53 P 042317— Rose. 2^^ inches wide. 
53 P 042319— Blue. 2>g inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard. . .5/2^ 

€>eiliit££ Paper 

53 P 02938 — OfT-White. Shown on Page 51. 

53 P 02948— Blue. For Rose sidewoll. Shown on Page 73. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30^ 

HOW MUCH PAPER TO ORDER?. . . SEE BACK COVER 




Modern Stripes dusty rose and blue 



15 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $2.98 




An attractive stripe that seems to lend a 
touch of formality to your room. The 
dusty rose background with occasional 
blue stripes will harmonize perfectly with 
papers on Pages 48 and 50. Notice how 
smart adjoining rooms appear when 
papered with this ensemble as pictured on 
Page 48. Also pictured on Page 48 is this 
same pattern in blue — to see it in beige, 
turn to Page 51. For Easy Payment 
Terms, see the order blank enclosed. 



555 




Sldewall Paper 

53 P 02325— Rose strip© design. Se© sample below. 

53 P 02327— Blue stripe design. Se© picture on Page 48. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds , . , ,,, , .30^ 

Border to Match 

53 P 042325— Rose as illustrated below. 2H inches wide. 

53 P 042327— Blue. Not illustrated. 

Shipping weight, per yard, 1 ounce, Per Yard. . . ... , .072^ 

Ceiling Paper 

53 P 02938— Oyster White ceiling paper shown on Page 51. 

Double roil 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds «50^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPI.E 
BELOW 



Page 49 . . . Sears, Roabuck and' Co. 




u-getw-^^.- ^5,>B(*v,v..-..iis#«»„. : 



m 



'«at-^ ^^5==s^ -"srr:^ 



^«aii^ ^«a»^ ^^i^* ^^ ^=::^ .<^ 



\r 



iii 




— ir-"~" 



1 




Page 50 . « . Sears, Roebuck and Co. 



(jraycd. olllC another new color 



15 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIA\MED 

AVERAGE 10x12 ROOM COSTS $2.98 




Lends a cozy and interesting atmosphere 
to your room. Use it above a dado or 
choir rail in the dining room, as o con- 
servative background for your living 
room (see picture Page 3), for a prac- 
tical hall or a smart study. For perfect 
color harmony in adjoining rooms, notice 
the papers found on Pages 48, 49 or 51. 
For a room needing a pick-up in color, 
we have made this paper with a rose 
background (see picture on Page 48). 







Sidewall Paper 

53 P 02321— Blue background. See sample below. 

53 P 02323— Rose background. See picture. Page 48. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds „ . . ..,, , 30c 

Border to Match 

53 P 042321— Blue illustrated below. 2H inches wide. 

53 P 042323— Rose. Not illustrated. 

Shipping weight, per yard, 1 ounce. Per Yard 5 Afi 

CelMng Paper 

53 P 02938— Oyster White shown on Page 51. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds...., , , .30^ 

HOW MUCH PAPER TO ORDERI ... SEE BACK COVER 

SEE SAMPLE 
BELOW 




^iw' 



^ 





''%, 




4^ 



^ 



oA 







Modern Version 



Page 51 , * . Sears, Roebuck oixi Co. 



BEIGE STRIPE 



15 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE ROOM COSTS $2.98 

Side^rall Paper 

53 P02329--Beige background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds JOc 

Border to Match 

53 P 042329— Beige illustrated below. 2H In. wide. 
Shipping weight, per yard, 1 ounce. Per Yard. .5 /z'^ 

Oiling Papers 

Your choice — both harmonize with the sfdewall paper. 

53 P 02938— Oyster White. See sample below. 

53 P 02940— Cream celling paper shown on Page 69. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 



HOW MUCH PAPER TO ORDER? . , SEE BACK COVER 




555 




A neutral stripe that makes smart decoration 
anywhere you choose to use it. Ties in 
with any color scheme and harmonizes with 
your adjoining rooms ... see the three pre- 
ceding papers. This same pattern is sampled in 
dusty rose on Page 49 — also listed in blue. 

SEE SAMPLES 
BELOW 




1 1 111 -a-fc " r:^ 



riiififi'-'MirtYrft-i 



'}0^ ^^if^^r^ >«5si^^^ >«»B52^*<- -^laa^^ 



^.^ ..^ 



^1 ! 



Page 52 . . . Sears, Roebuck and Co. 



Luscious Fruit 



FOR THE KITCHEN 



12 



Q^ ROLL 



SINGLE 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE TO X 12 ROOM COSTS $2.55 



Sidewall Paper 

53 P 02201— White backgound. See sample below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 2Sc 

Border to Match 

53 f O4220I— White illustrated below. 7H In. wide. 
Shipping weight, per yard, 1 ounce. Per Yord. . .5c 

Ceiling Paper 

53 P 02926 — White ceiling paper shown below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20C 



HOV/ MUCH PAPER TO ORDER?. . SEE BACK COVER 



555 





Looks good enough to eat — just the paper 
for color-hungry walls in your kitchen or 
dinette. It's sunfast, too! The colors will stay 
fresh and bright! The gay pattern suggests 
decals of fruit for your table and chairs for 
trimming. Remember to buy paste, see Page 90, 

SEE SAMPL.E$ 

BEi.aw 




/i\ 




/ 




Page 53 . . . Sears, Roebuck and Co. 



Turquoise Blue a new soft color 



15 



SJNGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $2.98 
Side^vall Paper 

53 P 02303 — Turquoise Blue. See sample below. 
53 P 02305— White 53 P 02301— Peach 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds OO^ 

Border to Mateh 

53 P 042303— Turquoise Blue. 2M in. wide. See below. 
53 P 042305— White 53 P 042301- Peach 

Shipping weight, per yard, 1 ounce. Per Yard 5Yz^ 

CeUing Papers 

Your choice — both harmonize with the sidewall paper. 
53 P 02946 — Peach ceiling paper shown below. 
53 P 02938— Oyster White. See Page 51. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 30c 



HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 




SSS 




New — in color and design. A soft blue with 
a slight turquoise cast — a restful color for 
your walls, see picture on Page 47. The 
Mauve Rose paper on the following page 
makes a pleasing contrast for an adjoining 
room. Remember to order paste — See Page 90. 

SE£ SAMPLES 
B£LOW 



II I llliiiMl 



Poge M . . . Sears, Roebuck and Co. 



Mauve Rose 



ANOTHER NEW COLOR 



15 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $2.98 

Sideirall Paper 

53 P 02307— Mauve Rose. See sample below. 

Double roll 16 yards long, 18 incKes wide. 

Shipping weight, 2 pounds 30^ 

Border to Match 

53 P 042307— Mauve Rose illustrated befow. 

2H inches wide. Shipping wt„ per yard, 1 ounce. 

Per Yard 572^ 

€>IIlng Papers 

Your choice — both harmonize with the sidewoll paper. 
53 P 02950 — Green ceiling paper shown below. 
53 P 02938— White ceiling paper shown on Page 51, 
Double roil 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 30c 



HOW MUCH PAPER TO ORDER?. .SEE BACK COVER 



ESS 

2 





Here is fashion's latest version of orchid — 
Mauve Rose. Colorful flowers over stripe 
background. A contrasting green ceiling 
(shown below) and ruffled curtains will make 
your room one of beauty. See room scene on 
Page 47. For Easy Terms see Order Blank. 

H^EB SAMPLES 



Page 55 > , . Sears, Roebuck and Co. 



vrrayed. olllC and lots of color.* 



15 



SINOU 
ROLL 



SOLD ONLY IN DOUBLE ROUS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRI/AMED 

AVERAGE ROOM 10 x 12 COSTS $2.98 

Sidewall Paper 

53 P 02335— Grayed Blue. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds , , .30c 

Border to Matoh 

53 P 042335-Grayed Blue. See below. 2H in. wide. 
Shipping weight, per yard, T ounce. Per Yard. .51/^C 

C:eUing Papers 

Your choice — both harmonize with thesldewall paper. 

53 P 02942— White ceiling paper shown below. 

53 P 02952— Yellow ceiling paper shown on Page 64. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds. 30c 



HOW MUCH PAPER TO ORDER?.. SEE BACK COVER 



S56 




% 



Your dinette or kitchen in cool blue — a new 
color treat. Equally charming for a sewing 
room or small bedroom. Add a sparkling white 
ceiling (shown below) or maybe a yellow for 
color. See room scene pictured on Page 47, 
Easy Payment Plan details on Order Blank. 



S£E SAMPLES 
BELOW 



g u i 1 













-;vr, ^«-7- -.' - -5 '^jj'. --^ .•- ^ .. '«ii£ra3jr»^"'»«' 


wmUM 


feL... ^Hih ^Aib 


^» <*- <*"-■ 




i^~4i^ 
















1 














^- 



J 



\ A 



Page 56 . . . Sears, Roebuck and Ca 



Soft Luster 



IN OYSTER WHITE 



17 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• . . SINGLE ROLLS PRICED FOR 

EASY COMPARISON 



• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEIUNG COSTS $3.34 




Introduce white in one or two of your 
rooms as a change. It's one of the 
smartest decorating trends. You'll find 
your more colorfully papered adjoining 
rooms will be beautiful in contrast and 
the white room itself, with colorful fur- 
nishings, a gem of perfect decoration. 
This lustrous embossed paper with its 
distinctive flower design in soft grays will 
be an ideal selection. And how much 
lighter it will make a dark room appear! 




Sidewall Paper 

53 P 02359— Embossed White. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces. 34c 

Barder to Mateli 

53 P 042359— White Illustrated below. 2H inches wide. 
Shipping weight, p&r yard, 1 ounce. Per Yard QC 

€oUin|$ Paper 

53 P 02954— White — embossed. Not illustratad > 

Double roll 16 yards long, 13 inches wide. 

Shipping weight, 2 pounds 8 ounces 34c 

HOW MUCH PAPER TO ORDERI . . . Sffi KAOC COVER 

SEE SAMPLE 
BELOW 



Wmank 



■*--ir-,i»-r»T«* 



Page 57 . ♦ . Sears, Roebuck and Co. 



Popular Leaf in three colors 



12 



r 



SINGLE 
ROa 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES aSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE TO X 12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $2.55 




Here's a graceful, leafy pattern that 
will odd charm to any downstairs room 
or bedroom. A perfect background 
for the stronger tones of your color 
scheme. In green background^ as shown, 
or in blue or tan, so that you can 
match, contrast or blend it with your 
present furnishings. Hang the paper 
yourself — it's easy. Complete instructions 
for hanging wallpaper included with each 
order — for paste and tools see Page 90. 



ssc 




Sidewall Paper 

5$ P02245^Green background. See sample below. 

53 P 02249— Blue. 53 P 02247— Tan. 

Double roil 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds. 25c 

Border to Mateh 

53 P 042245— Green, illustrated below. 2H in. wide. 
53 P 042249— Blue. 53 P 042247— Tan. 
Shipping weloht, per yard, 1 ounce. Per Yard , .5c 

Ceiling Papers 

Your choice — both harmonize with the sidewall papers. 
53 P 02928 — Ivory ceiling paper shown on Page 76, 
58 P 02916— White ceiling paper shown on Page 52. 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 25^ 

HOW MUCH PAPER TO ORDER? . . ; SEE BACK COVER 

SEE SAMPLES 
BELOW 



^ 






)i4fill 




Page 58 . . . Sears Roebuck and Co. 



Adaptable Stripe m warm peach 



17 



SINGLG 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 



AVERAGE 10 X 12 ROOM— SI DEW ALL, 
BORDER AND CEILING COSTS $3.34 




Here is a pattern that will be at home 
in any room in the house upstairs, or 
down. A Stripe, always in good taste 
makes an appropriate setting for all types 
of furniture. The soft peach coloring lends 
a warm glow to your room and blends 
perfectly with the blues, greens, tans and 
oyster whites of your other furnishings. 
You will find many papers that will pro- 
vide harmony in your adjoining rooms . . . 
the mark of a perfectly decorated home. 



555 




SidewaH Paper 

53 P 02357 — Peach stripe design. See sample betow. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 8 ounces. «>4C 

Border to Mateh 

53 P 042357— Peach. 3H inches wide. Not illustrated. 
Shipping weight, per yard, 1 ounce. Per Yard O^ 

CeUiiig Paper 

53 P 02954— White embossed. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces .04C 

HOW MUCH PAPER TO ORDER? ... SEE BACK COYER 

SEE SAMPLE 
BELOW 



Graceful Plumes 



Page 59 . . . Sears, Roebuck and Co. 



FOUR COLORS 



12 



r 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIA\MED 



AVERAGE 10x12 ROOM— SIDEW ALL, 
BORDER AND CEILING COSTS $2.55 




Green, blue, yellow or pink — ^your choice 
of four beautiful background colors. 
Though it would be most attractive in any 
room in the house, we suggest it espe- 
cially for bedrooms. What a pretty room 
with the draperies, rugs or bedspreads 
in the same colors as the bows in the 
paper. You can afford to do your whole 
home when you buy wallpaper at Sears — 
for it's as economical as it is beautiful. 
For Easy Terms see the Order Blank. 



sss 




SidewaU Paper 

53 P 02219— Green background. See sample below. 

53 P 02217— Pink background. Not illustrated. 

53 P 02223— Yellow background Not illustrated. 

53 P 02221— Blue background. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 25^ 

Border to M ateh 

53 P 042219— Green, illustrated below. 2 Inches wide. 

53 P 042217— Pink. 

53 P 042223— Yellow. 53 P 042221— Blue. 

Shipping weight, per yard, 1 ounce. Per Yard 5^ 

Ceiling Paper 

53 P 02926— White ceiling paper shown on Page 52. 
Double rol! 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 25^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



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SSSSSSSSBSSSSSSa: 





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m^'^^t 



Poge 60 . , . Sears, Roebuck and Co. 



White Background for dark rooms 

12 






SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.55 

SldewaU Paper 

53 P 02225— White background. See sample betow, 
53 P 02227— Soft Green background. 
Double roll 16 yords long, 18 inches wide. 
Shipping weight, 2 pounds 25^ 

Border to Match 

53 P 042225-- White illustrated below.2Min.wide. 

53 P 042227— Green. 

Shipping weight, per yard, 1 ounce. Per Yard. . .5c 

Oiling Papers 

Your choice — both harmonize with the sidewoll paper. 
53 P 02934 — Green ceiling paper shown below. 
53 P 02926— White ceiling paper shown on Page 52. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 25^ 

HOW MUCH PAPER TO ORDER?... SEE BACK COVER 




555 



>isi^L 



Beautiful upstairs or down. And what a wealth 
of papers it suggests for harmonizing colors 
in adjoining rooms. This and the next two 
papers would be an ideal ensemble — see 
them pictured together in color on Page 47. 
Green or white suggested for your ceiling. 



SBK SAMP£BS 
BELaW 




Fashion Leaders 



Pago 6\ 4 . . $ean. Roebuck and Co< 



GRAY AND YELLOW 



12 



h 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $2.55 




Smart decoration for any room. Picture it 
in your upstairs hall with the bedrooms 
harmoniously papered with the patterns on 
the preceding page and the following 
page — see them pictured together on 
Page 47, Or use it downstairs with the pat- 
tern on Page 63 in your kitchen, and the 
gray shown on Page 62 in the dining 
room. Order wallpaper today. For in- 
formation on easy terms see Order 
Blank or General Catalog. 



5S5 




Sidewall Paper 

53 P 02235 — Gray and Yellow stripes. See sample below. 
53 P 02237— Peach and Green stripes. Not illustrated. 
53 P 02233— Pink and Blue stripes. Not illustrated. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 25^ 

Border to Mateh 

53 P 042235— Gray and Yellow, see below. 2M in. wide. 

53 P 042237— Peach and Green. 

53 P 042233— Pink and Blue, 

Shipping weight, per yard, 1 ounce. Per Yard 5c 

Ceiling Paper 

53" P 02926— White ceiling paper shown on Pago 52. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pouTids 25^ 

HOW MUCH PAPER TO ORDER? . . ^ SEE BACK COVER 

SEE SAMPLE 
BELOW 



Page 62 . , * Sdart, Roebuck and Co. 



Gray and Yellow floral 



PATTERN 



12 



^^ SINGLE 



SOLD ONLY IN DOUBLE ROUS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.55 

Sldew^all Paper 

53 P 02243— Gray background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 2S^ 

Border to Match 

53 P 042243^Gray illustrated below. 2H In. wide. 
Shipping weight, per yard, 1 ounce. Per Yard. . .5^ 

Ceiling Papers 

Your choice — both harmonize with the sidewall paper. 
53 P 02936— Yellow ceiling paper shown below. 
53 P 02926— White ceiling paper shown on Page 52. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 25c 



HOW MUCH PAPER TO ORDER? . . SEE BACK CO VBt 




S» 




Its fashionable coloring — its popular floral 
design will make it a big favorite. See ir 
in the room pictured on Page 47. For per- 
fect color harmony in adjoining rooms it 
has many companions — see Pages 61, 60 or 
any other gray, yellow or white paper. 

SEE SAMPLES 
BELOW 



- t^.,.^^M^^^i^m«rm^^m 



3^ 




\ 





Harvest Time 



Page 63 . , . Sears, Roebuck and Co. 



A CHEERFUL COLOR 



12 



r 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $2.55 




A bright background of yellow to bring 
sunshine into the busiest room in the house 
— the kitchen. Also clever for the dinette 
or recreation room. Carry out the effect 
by painting your furniture to match or con- 
trast. Crisp white curtains, trimmed with 
colorful rickrack to match the colors in the 
wallpaper, will make your kitchen sparkle. 
Save any paper left over — it comes in 
handyfor patching, especially in thekitchen. 



565 




Sideirali Paper 

53 P 02203— Yellow background. See sample beiow. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight 2 pounds. , 25^ 

Border to M ai;eh 

53 P 042203— Yellow as shown below. 2^ inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard 5^ 

Ceiling Paper 

53 P 02926 — White ceiling paper shown on Poge 52. 

Double roll 14 yards long, 18 inches wide. 

Shipping weight, 2 pounds jL5^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPI.E 
BEI.OW 



^ i Ml ii^ flj^^ 





I- 



PoQe 64 . . . Seors, Roebuck and Co. 



Floral Stripes on cool green 



15 



SINGLE 
ROU 



SOLD OMLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD PAPER 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $2.98 
Sidewall Paper 

53 P 02313— Green background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 30^ 

Border to Match 

53 P 042313 — Green illustrated below. 2 in. wide. 
Shipping weight, per yard, 1 ounce. Per Yord. .SVt!^ 

Ceiling Papers 

Your choice — both harmonize with the sidewoll paper. 
53 P 02952— Yellow ceiling paper shown below. 
53 P 02938— Oyster White ceiling. See Page 51. 
Double roll 16 yards long, 18 Inches wide. 
Shipping weight, 2 pounds 30c 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 



9EB 





Especially refreshing in a sunny South or 
West bedroom — it makes your room seem cool 
and restful. The pale yellow ceiling picks 
up its color from the flowers. Suggests 
yellow for window curtains and bedspreads 
to complete a beautifully decorated room. 

SEE SAMPLES 
BELaW 



-- -TM.nr.nr-^iaiiiJiiteiiMfciitfa 




,e^ 












Poge 65. , , Sean, Roebuck and Co. 



Canary Yellow for a sunny 



LOOK 



15 



SIKGLS 
ROLL 



SOLD ONLY IK DOUBLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE TO X 12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $Z98 




Twin stripes — a silvery tailored one and 
a feminine, lacy jabot one. For an out- 
standing upstairs ensemble — use this sunny 
yellow pattern in your north or darker 
room; the cool green on Page 59 in your 
south or sunny room; the gray and yellow 
stripe on Page 61 for the hall, and the 
white paper. Page 60, for the guest room. 
Don't throw away any paper left over 
— if comes in handy for patching ... or 
makes a clever shelf lining for your closets. 



B55 




Sidewall Paper 

53 P 02309— Canary Yellow. See sample below. 

Double roll 16 yards lor>g, T8 inches Wide. 

Shipping weight, 2 pounds .30^ 

Berder to Match 

53 P 042309— Yellow, see sample below. 7H in. wkJe. 
Shipping weight, per yard, 1 ounce. Per Yard. . i . , . .5%€ 

CTeUing Papers 

Your choice — bofh hormonize with the sidewoll paper. 

53 P 02950 — Green celling paper shown on Page 54. 

53 P 02942 — White ceiling paper shown on Page 55, 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPI.es 
BELOW 



^^^ms^^^. 



V 



.N 









''J. 



3^V 




# 



^ 
^ 



^-<r 



i 




StiULife 



Page 66 , . , Sears, Roebuck and Co. 



A FRUIT DESIGN 



15 



SJNGL6 

Roa 



SOLD ONty IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM— SI DEW All, 
BORDER AND CEIUNG COSTS $2.98 



Gay colors accented by black and silver 
on a white background will make your 
kitchen or dinette the most cheerful 
room in the house. No matter what your 
color scheme — this pattern will harmo- 
nize beautifully. Suggests window cur- 
tains with touches of the design colors. 
Save extra wallpaper left over from 
the job for repair work, shelf lining— 
or cutout motifs of the pattern to deco- 
rate your blinds, canisters, waste baskets. 



SS5 





Sidenrall Paper 

53 P 02331— White background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weighf, 2 pounds 30c 

Border to Match 

53 P 042331— White illustrated below. 2 in. wide. 

Shipping weight, per yard, 1 ounce. Per Yard. , . , . , ,5V^ 

Celling Paper 

53 P 02942— White ceiling paper shown on Page 55, 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 

HOW MUCH PAPER TO ORDER? . ; . SEE BACK COVER 

SEE SAMPLE 
BELOW 



9^"m> 




\tW 



Plaster Effect 



Page €7 . , , Sears^ Roebuclc and Co. 



&« 



30 INCHES WIDE"* 



17 



ROU 



SOLO ONLY IN TRIPLE ROLLS 

PRICE OF SINGLE ROU 

SHOWN FOR EASY COMPARISON 

WITH PRICES aSEWHERE 



• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 



AVERAGE TO X 12 ROOM— SIDE WALl, 
BORDER AND CEILING COSTS %ZM 



L 



HOW MUCH TO ORDER 
For "30-inch" Papers Only 

^^ The wallpaper industry calls these bxUq wide papers 
"30-inch papers." Actually, they measure from about 28 
to 29 inches in width. We call this to your attention to 
avoid any possible misunderstanding. 



Size of Room 


Triple Rolls 


Yards of 


Double Rolls 


8 or 9-Ft. High 


Sidewall 


Border 


Ceiling 


8x 10 


3 


14 


2 


8x 12 


4 


15 


2 


10 X 12 


4 


16 


2 


10 X 14 


4 


18 


3 


12 X 14 


4 


19 


3 


12 X 16 


5 


21 


4 


12 X 18 


5 


22 


4 


14 X 16 


5 


22 


4 


14 X 18 


6 


23 


4 


15x18 


6 


24 


5 


15x20 


6 


25 


5 


16 X 18 


6 


25 


5 


16 X 20 


6 


26 


5 


18x20 


6 


28 


6 


20x24 


7 


31 


7 



This clever plaster-effect paper can be 
used for almost any room in the house. 
Its neutral shade will make a beautiful 
background for any type of furniture or 
color scheme. The warm tones and rough 
plaster-like texture lend a rich effect that 
will show less soil and give more wear. A 
paper that's hard to beat in value. 
The pattern needs no matching, there- 
fore it's easier to hang. Tools and 
Paste are listed on Page 90. Buy by mail! 



555 



SidewaO Paper 

53 P 02811— Tan plasfer-eflFect. See sample below. 

Triple roll 15 yards long, about 29 inches wide. 

Shipping weight, 3 pounds 8 ounces. 51 C 



Border Aa Mateh 

53 P 042811— Tan. 2% inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard. 



.6e 



4s, 



CeUlng Paper 

53 P 02956—lvory embossed ceiling paper. Not Illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 8 ounces 34c 

HOW MUCH PAPER TO ORDER?, , . SEE CHART ABOVE 



SEE SAMPLE 
BELOW 



ri#^ 




~i 




Page 68 . , ^ S«ors, Ro«bttCk «nd Ctf. 



JJUSty KOSC MODERN LEAF DESIGN 



12 



SINGLE 
ROa 



SOLD ONLY tN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM— SIDE WALL, 
BORDER AND CEILING COSTS $2^5 




One of the most amazing values in the 
entire book. This strilcing paper offers a 
world of decorative possibilities at a 
price unbelievably low. Its popular 
color — rose with a dusty cast — is ex- 
ceptionally flattering. The leaf design 
is very modern — very smart. Attrac- 
tive with light or dark woodwork. For 
papers in adjoining rooms select green, 
blue, tan or off-white — all will har- 
monize with the colors of this design. 



S56 



Sidevrall Paper 

53 P 02241— Dusty Rose background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds. «..•••..«••••. 25^ 

Border ta Match 

53 P 042241— Dusty Rose illustrated below. 2H inches wide. 

Shipping weight, per yard, 1 ounce. 

Per Yard ..... « 5c 

CTeiling Papers 

Your choice— both harmonfze with the sidewall paper. 
53 P 02928 — Ivory ceiling paper shown on Page 76. 
53 P 02926 — White ceiling paper shown on Page SSL 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds , 25^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

'^^^ SEE SAMPLE 
^1^^ BELOW 







n 




Mi^t^ 




Page 69 , . , Sears, Roebuck and Co« 



New Color Mates beige and blue 



15 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.98 
SldevraU Paper 

53 P 02333 — Beige background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds oQc 

Boirder to Matcli 

53 P 042333— Beige illustra^ed below. 2H m. wide. 
Shipping weight, per yard, 1 ounce. Per Yard, .5/zC 

Celling Rapen 

Your choice — both harmonize with the sidewoll paper. 
53 P 02940 — Cream ceiling paper shown below. 
53 P 02938— Oyster White shown on Page 51, 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 30^ 



HOW MUCH PAPER TO ORDER?.. SEE BACK COVER 




S55 



'IK 



A cheerful wallpaper for a colorful kitchen or 
dinette. Colors give you no end of clever 
ideas. You'll be tempted to paint your furni- 
ture to match or contrast. Enjoy your wall- 
papers while paying for them — see Order 
Blank for details on our Easy Payment Plan. 



SEE SAMPLES 
BELaH^ 













^HBh^^^ 


m^^^ss 


-- --. 






— i 






— 










^■"" 
































vspaxtfmism 
















































"""""" 












-■•ta 










Page 70 . . . Sears, Roebuck and Co. 



EBgh in Favor framed flowers 



ON PINK 



17 



i^MiW^Ml;^J» 



;,;^.;.::x,: 



SINGie 
ROU 








SOLD ONLY IN DOUBLE ROLLS . 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• EXTRA HEAVY PAPER 

• SEMI-TRIMMED 



AVERAGE TO X 12 ROOM— SIDEWALK 
BORDER AND CEIIING COSTS $3.34 



Here's all you can wish for in a beautiful SidewaU Paper 

upsfairs paper. Notice the shining back- 53 p 02355— pink background. See sample below. 

, Double roll 16 yards long, 18 Inches wide. 

ground, how it accents the smart em- shipping weight, 2 pounds 8 ounces. 34c 

bossing. The small pattern imparts a 

feeling of airy spaciousness to any room. Harder to Match 

The graceful beauty of the design adds wp 042355-Pink as shown beiow. 2h lynches wide. 

^ ly wi iMv.^ vj^aiyii wuua Shipping weight, per yard, 1 ounce. Per Yard QC 

o note of appealing luxury. For smart 

color harmony in adjoining rooms use a Ceiling Paper 

blue paper or another pink paper 53 P 02954— White embossed paper. Not illustrated. 

D OA ni Double roll 16 yards long, 18 Inches wide 

see Pages 20, 21 and 22, or the four shipping weight, 2 pounds 8 ounces 34c 

papers immediately following this page. how much paper to order? . . ^ see back cover 

HM^ SEE SAMPLE 
^ ^IW BELOW 



r^ij^^- 



I 






n > 'g^<»'^ ' i'« 



m ■ III iim iiwitmwiKi'i* Oil i i 











Poge 7\ i i , Sears, Roebuck and Co. 



Satin Stripes four colors 



12 



r 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRI/WMED 



AVERAGE 10x12 ROOM— SIDEWALU 
BORDER AND CEILING COSTS $2.55 




Now you can select just the color your 
room needs in a stripe pattern perfect 
for upstairs or downstairs. Comes in 
four equally lovely colors — see illus- 
tration on Page 2. Blue or green for the 
sunny room — pink for the cool room, 
and white for the room where you have 
different colors in your rugs and acces- 
sories. So economical you can do a 
whole room for only $2.55. With your 
savings you can do another room. 



sss 




Side^rall Paper 

53 P 02209-&lue Stripe. Sea sample below. 

53 P 022l3'>Pink Stripe. 53 P 02215-GreerT Stripe. 

53P022ri-White Stripe on White background. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds jlO^ 

Border to Match 

53 P 042209-For Blue Stripe. See below. 

53 P 042213-For Pink Stripe, 53 P CM22l5-For Green Stripe. 

53P0422ri-For White Stripe. 

2M inches wide. Shpg. wt., per yard, 1 oz. Per Yard-. .5^ 

C^eiling Paper 

53 P 02926 — White ceiling paper shown on Page S2, 
Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds ji,5^ 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 



S^EE SAMPLES 
BELOW 




Page 72 , , . Seqrs. Roebuck and Co. 



Pink Roses 



ON A BLUE BACKGROUND 



15 



SINGLB 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SiNOLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



SUNFAST 
STANDARD PAPER 
SEMI-TRIMMED 



AVBRAGE 10 X 12 ROOM— SfDEWAU, 
BORDER AND CBUNO COSTS $2.98 



A darling setting for a young girl's room 
In her pet color schenfie — pink and blue. 
For harmonizing papers in adjoining 
rooms^ — an ensemble hard to beat for 
crisp charm is the pink eyelet stripe (Page 
73) and the pink or blue floral paper 
listed on Page 74. Any combination, 
however, of pink and blue papers would 
be smart decoration. Or make an en- 
semble of a blue room, a green room 
(shown Page 59) and a pink room (Page 70). 



iSB 





Sldewall Paper 

53 P02315~Blue with Ptnk roses. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight 2 pounds 30^ 

Border to Match 

53 P 042315— Blue, ill usf rated below. 2H in. wide. 
Shipping weight, per yard. 1 ounce. Per Yard S^^fi 

Ceiling Paper 

53 P 02942— White ceiling paper shown on Page 55. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 

HOW MUCH PAPER TO ORDER? ... SEE BACK COVER 

SEE SAMPLE 
BELOW 



^#^^ 



_:f. 



Pago 73 . 4 . Sears^ Roebuck and Co. 



Dressmaker Touch for your walls 



15 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES aSEWHERE 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM— SI DEW ALL, 
BORDER AND CEILING COSTS $2.98 

SidewaU Paper 

53 P 02311— Pink background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 

Border to Mateh 

53 P 042311— Illustrated below. 4H in. wide. 
Shipping weight, per yard, 1 ounce. Per Yard. .S VTfi 

Oiling Papers 

Your choice — both harmonize with the sidewall paper, 

53 P 02948 — Blue ceiling paper shown below. 

53 P 02942— White ceiling paper shown on Page 55. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30c 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 




% 



One of the most cunning papers ever made. 
Suggests eyelet embroidery and blue ribbons 
to trim your dressing table. Blue ceiling 
(below) and blue papers for adjoining rooms 
such as Pages 72 and 74 will harmonize beauti- 
fully. Sunfast — the colors will remain lovely. 



SEE SAMPI.es 
BELOW 



Pago 73 . « . Sears, Raobudc and Co. 



Dressmaker Touch for your 



WALLS 



15 



SINGie 

Roa 



SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES aSEWHERE 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $2M 

SIdewall Paper 

53 P 02311— Pink background. Sea sample below. 

Double rol[ 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds .30c 

Border to Mateh 

53 P 042311— Illustrated below. AH in. wide. 
Shipping weight, per yard, 1 ounce. Per Yard. .5V4c 

Ceiling Papers 

Your choice — both harmonize with the sidewall paper. 

53 P 02948 — Blue ceiling paper shown below, 

53 P 02942 — White ceiling paper shown on Page 55. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 30^ 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 



sss 





One of the most cunning papers ever made. 
Suggests eyelet embroidery and blue ribbons 
to trim your dressing table. Blue ceiling 
(belowl and blue papers for adjoining rooms 
such as Pages 72 and 74 v/\\\ harmonize beauti- 
fully. Sunfast — the colors will remain lovely, 

SEE SAMPLES 
BELOW 



isiaggiggsiisg ! 



^ ^- 



I^m 




f 



. t <*t A^ 



L^^fjltt*' 



i 



> • 




■ii 




Pago 74 . • . Soars, Roebuck and Co. 



Your Favorite 



BLUE OR PINK 



12 



i|> SINGLE 
C%^ ROLL 



SOLO ONLY IN DOUBLE ROLLS 

. . . SINGLE ROLLS PRICED FOR 

EASY COMPARISON 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIAAMED 



AVERAGE 10x12 ROOM— SIDEWAU, 
BORDER AND CEILING COSTS $2.55 




Here are the colors of the most pop- 
ular wallpaper in all America during last 
year — but in a new and far superior 
design. And thafs only half the good 
news . . . there are many papers designed 
and colored to go with it for your ad- 
joining rooms; see Pages 7), 72 and 73. 
For a similar paper in washable quality 
see Page 20. Add wallpaper to your 
Easy Payment order and decorate your 
entire home (see Order Blank for details). 




Sidewall Paper 

53 P 02229 — Blue background. Seo samplo below« 

53 P 02231— Pink background. Not illustrated. 

Double rolf 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 20G 

Border to Match 

53 P 042229— Blue illustrated below. 2H Inches wide. 

53 P 042231— Pink. 

Shipping weight, per yard, 1 ounce. Per Yard. ..,,.,. .5^ 

Ceiling Paper 

53 P 02926— White ceiling paper shown on Page 5Z 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds zS^ 

HOW MUCH PAPER TO ORDERI . • i SK BACK COYER 

SEE SAMPLE 
BELOW 



H 




Page 75 . . . Sears, Roebuck and Co. 



Neutral Shade 



BRIGHT WITH FLOWERS 



12 






""-^ SINGLE 
rt '^ ROLL 



SOLO ONLY IN DOUBLE ROLLS 

. . . SINGLE ROLLS PRICED FOR 

EASY COMPARISON 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE 10x12 ROOM--SIDEWALU 
BORDER AND CEILING COSTS $2.55 




A gay little pattern with a tan back- 
ground — practical and smart for your 
kitchen, dinette, or sewing room. For 
clever decoration match the design 
colors with your woodwork or acces- 
sories — the reds or yellows in a north 
room; the blues or greens in a south 
room. Gayly colored flower pots and 
trailing ivy would be charming on your 
window sills. Sunfast — the colors will not 
dull. For Easy Terms, see Order Blank. 




Sldew^all Paper 

53 P 02205 — Tan background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 2^^ 

Border to Match 

53 P 042205 — Ton as shown below. 2K inches wide. 
Shipping weight, pQt yard, 1 ounce. Per Yard 5c 

Ceiling Papers 

Your choice — both harmonize with the sidewail paper. 

53 P 02928 — Ivory ceiling paper shown on Page 76. 

53 P 02926 — White ceiling paper shown on Page 52. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 25^ 

HOV/ MUCH PAPER TO ORDER! ... SEE BACK COVER 

SEfi SAMPI.E 
BELOW 



I . ■ jmBiquriBJ.ii l yt*!" ; 




\ 








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f-i 



r 

r 



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I 



h::^ 




rrrrr 



rr 



?-\ 



""'^. 






/^ 




vti ' "4?2^ 



r 



•K 



Pag© 7d , . , Sears, Roebuck and Co. 



Deep Beige 



A NEW SHADE 



12 



^1^ SINGLE 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.55 
Sidew^aU Paper 

53 P D2239--Deep Beige. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20C 

Berder to Match 

53 P 042239— Shown below. 2H Inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard. . .5* 

Ceiling Paper 

53 P 02928— ivory ceiling paper shown below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weighf, 2 pounds .25^ 



HOW MUCH PAPER TO ORDER?. . SEE BACK COYER 




SS5 




This modern pattern is the vogue in decora- 
tion for almost any room. The neutral back- 
ground harmonizes with any color scheme and 
ties in with your adjoining rooms. A wise choice 
for the budget shopper — see Order Blank for 
Information on Sears Easy Payment Plan. 

SEE SAMPLES 
HELOW 



H 



v^ 



nBBMB 




■ 





Pag© 77 , . , Sears, Roebuck and Co 



For Spaciousness a scenic pattern 



10 



SINGLE 
ROU 




SOLD ONLY IN DOUBLE ROLLS 

PRICE OF SINGLE ROLL 

SHOWN FOR EASY COMPARISON 

WITH PRICES ELSEWHERE 



• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 



AVERAGE TO X 12 ROOM— SI DEW ALl, 
BORDER AND CBLING COSTS $2.12 



For equal style, beauty and quality else- Sidewall Paper 

where you would pay double this low 53 P CWrsa— Beige scenic pattern. See sample bolow. 

Double roll 16 yards long, 18 inches wide. 

price. A distinctive pattern especially nice Shipping weight, 2 pounds 20c 

for downstairs decoration. The soft tones 

of the paper make it harmonize with any Harder to Mateh 

I , Ti I . .. 53P042I83— Beige, illustrated below. 2H in. Wide, 

room color scheme. The design adds in- shipping weight, per yard, l ounce. Per Yard....... 4%c 

terest to your walls — makes your room 

"homey" and graciously livable. Border CeUing Paper 

and an ivory ceiling will give the correct 'Zni^^TZ'^Z^^llrJ::'^'' "^ 

finishing touches for perfect decoration. shipping weight, 2 pounds 20c 

Remember to order paste, see Page 90, how much paper to OROEt? . . . sbe aAOC cover 

^■^ $£E SAMPLE 
^1^^ BELOW 



_J 



^. c 






^^r^^^ 











Sweetheart Roses 



Poge 78 . . . Sears^ Roebuck and Co. 



AND STRIPES 



10 



SINGLE 
ROLL 



SOLD ONLY rN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.12 
Sldewall Paper 

53 P 02181— Blue background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20c 

Border to Match 

53 P 042181— Blue Illustrated below. 2H m. wide. 
Shipping weight, per yard, 1 ounce. Per Yard. .4^4^ 

Ceiling Pai»ers 

Your choice — both hor/nonlze with the sldewall paper. 

53 P 02912- Blue ceiling paper shown below. 

53 P 02908— White ceiling paper shown on Page 84. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds 20c 

HOW MUCH PAPER TO ORDER? . . SEE BACK COVER 





The delightfully dainty efifect of this pretty 
rosebud design on a French blue background 
answers your decorating problem. The tiny 
flowers help the room to look larger and 
the stripe effect adds height. Suggested below 
is a blue ceiling — a grand combination, 

Sisi: SAMPLED 



.y 



Sy 



« 



r -M 



*^j ''■ 



iS^tl^ 



^ 



mJ^rT'SSt^r ^^a.-mgiye'SH. 




iM^^3L 



^ -^ 






Pago 79 , . , Sears, Roebuck and Co 



A Duet 



10 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROUS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.12 

Sidewall Paper 

53 P 02179— White. See sample below. 
Double roll 16 yards long, 18 Inches wide. 



Shipping weight, 2 pounds. . . . 



20c 



B<Nrder to Match 

53 P 042179— White illustrated below. 2H in. wide. 
Shipping weight, per yard, 1 ounce. Per Yard . 4V^ 

C^elUng Papers 

Your choice — all harmonize with the sidewall paper. 
53 P 02914— Green ceiling paper shown below. 
53 P 02908— White ceiling paper shown on Page 84, 
53 P 02912— Blue ceiling paper shown on Page 80. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 20^ 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 



SR 



STRIPES AND FLOWERS 




^ 



The cheery floral and leaf stripes will add 
color to your room and height to your ceilings. 
They will "tie in" with other furnishings and 
harmonize with your adjoining rooms. They 
make a clever background for painted furni- 
ture. Why not paper your ceiling in color? 



SBiS SAMPJLES 
BELOW 






mMmmm^mt^ iMi \ i\m m * m * ' m m mm i i nDm i 



lk\ 



W 



«\^ 




Page 80 . . . Sears, Roebuck and Co. 



Delicate Colors framed flowers 



10 



SINGLE 
ROU 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIAAMED 

AVERAGE 10x12 ROOM COSTS $2,12 

SIdewall Paper 

53 P 02177 — Pink background See sample below. 
53 P 02173— Blue background. Not Illustrated. 
53 P 02175— Green background. Not ll?Ustrated. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 20^ 

Border to M atob 

53 P 042177— Pink. See Below 53 P 042175— Green. 
53 P 042173— Blue. 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard. .AtzC 

C^elling Papers 

53 P 02916— Pink ceiling paper shown below. 

53 P 02908— White ceiling poper shown on Page 84. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20^ 

HOW MUCH PAPER TO ORDER?. . SEE BACK COVER 




'V 



Sweet and feminine — a graceful wreath fram- 
ing bouquets of flowers in soft colors. Espe- 
cially appropriate for bedrooms but equally 
suitable for many other rooms. Made in three 
delicate shades of color — choose the one 
that will go with the colors in your room. 



SEE SAMPEiES 
BELaW 



^■"4 




./* \ V 






-^^ M^ 



■^ '»^^-'~' 



4 «^ 





pSt 










l&Sfe ' 




Poge 81 . . . Seors, Roebuck and Co. 



Autumn Colors 



BEIGE WITH GOLD 



10 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMl-TRIAAMED 

AVERAGE 10 K 12 ROOM COSTS $2.12 

Sideirall Paper 

53 P 02187— Tan background. See sample beiow. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20^ 

Border to Match 

53 P 042187— Tan illustrated below. 2H inches wide. 
Shipping weight per yard, 1 ownce. Per Yard. .4V^ 

Celling Papers 

Your choice — both harmonize with the sidewall paper. 

53 p 02910— Cream ceiling paper shown below. 

53 P 02908— White ceiling paper shown on Poge 84. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20^ 

HOW MUCH PAPER TO ORDER?.. SEE BACK COVER 



555 




\ 



Styled to form a perfect background for your 
living room, dining room, or for that matter, 
oimost any room in the house. Autumn colors 
blend with dark or light woodwork . . . 
stronger colors in your rugs, draperies and 
furniture will complete a charming room. 



SE£ SAMPLES 

iiELaw 



J 




^1 ^ 







^^^•^ 



^ 




Your New Kitchen 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIA^ED 

AVERAGE 10 X T2 ROOM COSTS $2.12 
Side^rall Paper 

53 P 02169— White background. See sample below. 
53 P 02171— Ton background. Not illustrated. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 20c 

Border to Match 

53 P 042169— White illustrated below. 2H in. wide. 

53 P 042171— Tan. 

Shipping weight, per yard, I ounce. Per Yard. .4y2C 

Oiling Papers 

Double rolls 16 yards long, 18 inches wide. 
Shipping weight, each, 2 pounds. 

53 P 02920— Star pattern. See below.. 25c 

53 P 02908— White. Shown on Page 84 20c 

53 P 02918 — Ivory. Shown on Page 83 20c 

HOW MUCH PAPER TO ORDER?. , SEE BACK COVER 



55S 



^ 



M^ ^ 



• 



Page 82 . . . Sears, Roebuck and Co. 



WHITE OR TAN 







"K 



It's spic-and-span and colorfully gay in your 
kitchen, dinette, or bath. The star ceiling and 
trim border put the finishing touches to your 
room. Or paper sidewalls and ceiling of a 
small room with the star pattern alone. 
For Easy Payment Terms see Order Blank, 



SEE SAMPLES 
BE1.0W 






"^MB^ 



i i 




I 




XXXX 



/ / 



t 



i-ffifr^^ris;;;'^^^^*:--^.^ 





Page 83 . . , Sears, Roebuck and Co. 



Tapestry Effect in neutral tones 



10 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10x12 ROOM COSTS $2.12 

Sidevrall Paper 

53 P 02185 — Beige background. See sample below. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20^ 

Border to Mateh 

53 P 042185— Beige illustrated below. 2H In. wide. 
Shipping weight, per yord, 1 ounce Per Yard . 'AIAq 

Ceiling Paper 

53 P 02918— Ivory celling paper shown below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight 2 pounds 20^ 



HOW MUCH PAPER TO ORDER? . . SEE BACK COYER 





One of the most practical papers you can 
buy. The traditional design in beige harmonizes 
with any color scheme. The tapestry back- 
ground doesn't show soil and it's sunfastl 
Economical, too, average 10 x 12 room costs 
only $2.12 for sidewall, border and ceiling. 

SEE SAMPLES 
BELOW 



Page 84 . . . Seors, Roebuck and Co 



Neat Blocks 



EASY ON THE BUDGET 



10 



SINGLE 
ROLL 



SOLD ONLY IN DOUBLE ROLLS 

• SUNFAST 

• STANDARD WEIGHT 

• SEMI-TRIMMED 

AVERAGE 10 X 12 ROOM COSTS $2.12 

Slde^irall Paper 

53 P 02165 — Green, See sample below. 

53 P 02167— Ton. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20c 

Border to Mateh 

53 P 042165— Green Illustrated below. 2H in, wide. 
53 P 042167— Tan. 

Shipping weight, per yard, 1 ounce. Per Yard. .ATzC 

OUing Papers 

Your choice — both harmonize with the sidewall papers. 

53 P 02908— White ceiling paper shown below, 

53 P 02918 — Ivory ceiling paper shown on Page 83, 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 20^ 



HOW MUCH PAPER TO ORDER? . . SEE BACK COVER 



555 





Perfect for kitchens, bathrooms or cheery 
dinettes. Sunfast — the colors will keep their 
charm and clean freshness. This same pattern 
also comes with the blocks in two shades of 
tan and is listed below. Everything you need 
to hang the paper listed on Page 90. 

SEE SAMPLES 
BELOW 



jart^r. 



ri 



bb: 



— H——— — 



^^i^m!j:^^^i:!i^2^^M^^^^.^2^^^M^s^aM 



9B 






-Irw^ 


-^ 






I 




Page 85 , . , Sears, Roebuck and Co. 



Choice of Two Qualities 



An economical paper with the popular plaster-type design that makes such practical and 
serviceable decoration. It is particularly easy to hang because the pattern needs no match- 
ing. It's a grand paper to start with if you're going to join the thousands who save by 
hanging their own wallpaper. Complete instructions on "How to Hang Wallpaper" included 
in every order. Provides an harmonious background for any type of furniture or color 
scheme. The rich tan brings warmth to a large, "cold" room — gives to it cozy in- 
formality. For your convenience, we offer a choice of two qualities. The 6c paper is 
not sunfast. If you re-decorate often, you'll find it quite adequate. However, for an ad- 
ditional 21c for the average 10 x 12 foot room, you can have the Sunfast pattern shown 
below. It pays to buy the Sunfast quality— the colors will stay brighter and last longer. 



71 



:^c 



SIN0L8 
ROLL 



SOLO ONLY IN DOUBLE ROLLS 



6 



1^ SINGLE 



ROLL 



SOLO ONLY rN DOUBLE ROLLS 



• SUNFAST 

• SEMI-TRIAAMED 



• NOT SUNFAST 

• SEMI-TRIMMED 



Sidewall Paper 

53 P 02189— Tan. See sample below. 
Double roH 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds , 



15c 



Bardor to Match 

53 P 042189— Ton shown betow. 2H inches wide. 
Shipping weight, per yard, 1 ounce. Per Yard. . . . , 



aVac 



Ceiling Paper 

53 P 02906— Ivory. Sunfast. Not illustrated. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 



652-555 



HOW MUCH PAPER TO ORDER? 
SEE BACK COVER 



Sidewali Paper 

53 P 02107— Tan, Not illustrated. 
Double roll 16 yards long, 18 inches wide. 
Shipping weight, 2 pounds 



12c 



LTOUC 

. I5c shipf 



Border to Mateii 

53 P 042189— Tan. 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 3V^ 

Ceiling Paper 

53 P 02902— Mottled Tan. Not Sunfast. Not illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds 126 



SEE SAMPLE 
BELOir 



"^: 




"^'^ 



'^. 



■i»,. .' 



^^■:y 









^^^^' 



«» . i- — ■^ 




Page 86 . . . Sears, Roobuck and Co. 



Two Qualities— Two Prices 



The best tonic for a gloomy kitchen is bright new wallpaper • i . and surely the kitchen 
is one of the first rooms to need new wollpaper to keep it bright and fresh. The good 
news is that it's really very inexpensive to paper with this colorful pattern. The cost for 
an average 10 x 12 foot room including sidewall, border and ceiling is only $1.79 for the 
Sunfast quality sampled below, or $1.58 for the same pattern in quality that is not Sunfast. 
We recommend the Sunfast quality — the difference is only 21c for an average 10x12 
foot room, and it more than pays for itself in longer service. The design of this paper is 
smart and practical. The wood graining helps to hide dirt and spots , . . and the gay colors 
of the dishes add interest to your walls. Makes an attractive dinette or breakfast room. 
It's easy to hang the paper yourself! Complete instructions enclosed with each orders 



8 



1 

2' 



~^^g% SiNOU 



7 



C SINGLE 
Roa 



SOLD ONLY IN DOUBU ROLLS 



SOLO ONLY IN DOUBUE ROLLS 



• SUNFAST 

• SEMI-TRIMMED 



• NOT SUNFAST 

• SEMI-TRIMMED 



Siilevirail Paper 

53 P 02151— Tan. Seo samptd below. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weighf, 2 pounds. • I / C 

Border to Mateh 

53 P 042151 — Tan shown below. 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard , • .4^ 

Oiling Paper 

53 P 02904— White. Sunfast. Not illustrated. 

53 P 02906— Ivory. Sunfast. Not illustrated. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds .1 OC 

HOW MUCH PAPER TO ORDER? 
555 SS BACK COVER 



Sidewall Paper 

53 P 02141— Tan. Not illustrated. 

Double roll 16 yards long, 18 inchet wide. 

Shipping weight, 2 pounds • • • • • 1 4^ 

Border to Mateli 

53 P 042151— Tan. 2H inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 4^ 

evening Paper 

53 P 02902— Mottled Tan. Not Sunfast. Not illustrated. 
Double roll 16 yards long, 18 Inches wide. 
^» Shipping weight, 2 pounds 1 2c 

I^hL - SEE SAMPLE 

^|k BELHW 



mmm 




►^ 



mmm 



'^Bl^ill'!'* ■ ' "■ -iJt^ jC 



^ m . m^ t m m, ■» i.i.« y„_ ^ - 




J J 



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Paga 87 . . . Sears, Roobudc and Co, 



Choose From Two Qualities 



We offer this paper in two qualities. For 7c you can get the quality that is not Sunfast. 
But, for just a few cents more per room, you can have the Sunfast quality shown below. 
"Buy the Best" is a slogan really smart to follow, because the Sunfast quality will give you 
better service, more satisfaction, and last many seasons without losing its fresh, bright 
colors. Buy this smart floral paper at Sears low prices— youMI find you can save enough 
to help paper another room. It's a paper youll lilce in your living room as well as in 
your bedroom — its bright colors will go with your furniture, rugs and accessories. The trim 
border and ceiling will complete your room. It's easy to hang the paper yourself— com- 
plete instructions included with each order. For everything you need to do a good wall- 
papering job — tools, paste, etc., see Page 90. 



.|^ SINGLE 



SOLD ONLY N DOUUE ROUS 

• SUNFAST 

• SEMI-TRIAAMED 



7 



1^ StNGie 



ROU 



SOLD ONLY IN DOUBLE ROOS 

• NOT SUNFAST 

• SEMI-TRIMMED 



SIdewall Paiier 

53 P 02159— Stripe. See sample below. 

Double roll 16 yards long^ 18 inches wide. 

Shipping weight, 2 pounds l/C 

Barder to Mateh 

53 F 042159— Shown below. 2H Inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard 4C 

Cluing Paper 

S3 P 02906— Ivory. Sunfast. Not Illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds l5c 

HOW MUCH PAPER TO ORDERI 
SSS SEE BACK COVER 




SIdewall Paper 

53 P 02129— Stripe. Not illustrated. 

Double roll 16 yards long, 18 Inches wide. 

Shipping weight, 2 pounds |^C 

Border to Mateh 

53 P 042159- 2H Inches wide. 

Shipping weight, per yard, 1 ounce. Per Yard. ...,.., .4c 

Ceiling Paper 

53 P 02900— Mottled off-white. Not Sunfast. Not Illustrated. 

Double roll 16 yards long, 18 inches wide. 

Shipping weight, 2 pounds. 1 2c 

SEE SAMPftiB 
BEI^HW 






* 






'd 



VI 



^t/' 









Page 88 . . . Sears, Roebuck and Co. 



Description of Seven Papers Shown on Page Below 

SUNFAST • • • WASHABLE • • • HEAVY PAPER 



(A) Federal American 

Green background harmonizes with fwo 
papers at right. Also in gray- blue to 
match the pattern on the front cover, 

Sidewall Paper 

53 P 02693— Green. Also see Page 4. 
53 P 02691— Gray-Blue background. 
Double roH 16 yds. long, 18 In. wide. . . 
Shipping weight, 2 pounds 64^ 

Border to Mateh 

53 P 042693— Green. 2% In. wide. 
53 P 042691— Gray-Blue background. . 
Shpg. wt., per yd., 1 oz. Per Yd QC 

CeUiny; Paper 

53 P 02980— Ivory embossed. 
53 P 02978— White embossed. 
Double roll 16 yds. long, 18 In, wide. . . 
Shipping weight. 2 lbs 8 oz 44c 



(B) Pine Cones 

Harmonizes with green papers at right 
and left. Also in white to go with the gray- 
blue background paper on front cover. 

Sldewall Paper 

53 P 02627— Cream. Also see Page 4. 
53 P 02629— White background. 
Double roll 16 yds. long, 18 in. wide .^ 
Shipping weight, 2 pounds , . .48^ 

Border to Match 

53 P 042627— Cream. 2}4 in. wide. 
53 P 042629— White background. 
Shpg. wt., per yd., 1 oz. Per yd 6^ 

Cellini; Paper 

53 P 02980— Ivory embossed. 
53 P 02978— White embossed. 
Double roll 16 yds. long, 18 in, wide. 
Shipping weight, 2 lbs. 8 oz 44c 



(C) Monticello 

The. latest In decorating— Federal Ameri- 
can Green, shown below, or gray-blue 
background pictured on front cover. 

8ideivall Paper 

53 P 02689— Green. Also see Page 4. 
53 P 02637— Gray- Blue. See front cover. 
Double rot! 16 yds. long, 18 in. wide. 
Shipping weight, 2 pounds o4c 

Border to Match 

53 P 042689— Green. \K in. wide 

53 P 042687— Gray-Blue background. 
Shpg. wt., per yd., 1 oz. Per Yard ... .QC 

Celllnji; Paper 

53 P 02980— Ivory embossed. 
53 P 02978— White embossed. 
Double roil 16 yds. long, 18 in, wide. . . 
Shipping weight, 2 lbs. 8 oz 44*3 



(D) Graceful Swans 

A paper that gives satisfaction and good service because of the 
varnish coating — water and steam will not mar its beauty or 
colors. You can cut out the swans to trim your clothes hamper or 
waste basket. Carry out the pink and blue color scheme by match- 
ing or contrasting your towels, shower and window curtains. 

Sidewall Paper 

53 P 02781— Blue background. Double roll 16 yards long, _ . 
18 inches wide. Shipping weight, 2 pounds S4c 

Border to Match 

53 P 042781— Blue. 2 Inches wide. Shipping weight, per . 
yard, 1 ounce. Per Yard. .,.,.,.. QC 

Ceiling Paper 

53 P 02998— White, Varnish Coatod. Double roll, 16 yds. ^ . 
long, 18 Inches wide. Shipping weight 2 lbs , 54c 

(F) Dude Ranch 

Cowboys, bucking broncos and the wide open spaces are gayly 
colored and pictured for your wild-west-loving sons. A perfect 
background for maple furniture. A clever room treatment is to use 
this pattern on one large wall and the Knotty Pine (Page 12) on the 
other three walls, or use in adjoining rooms for color harmony. 

Sidewall Paper 

53 P 02483— Dude Ranch Double roll 16 yards long, 18 
inches wide. Shipping weight, 2 pounds 38c 

Border to Mateh 

53 P 042483— Tan. \H in. wide. Shipping weight, per yard, ^ 
1 ounce. Per Yard , Qq 

Ceiling Paper 

53 P 02968— Ivory. See Page 1 1. Double roll 16 yards long, ^ 
V8 inches wide. Shipping weight, 2 pounds.. 38c 



(E) Lotus Blossoms 

A beautiful peach and blue paper that will give your baJh Of 
dressing room a new and Individual look — as smart as any room 
in the house. The warm peach background covered with trailing 
blossoms suggests window and shower curtains In blue. Include 
wallpaper on your Easy Payment Order (see Order Blank for details* , 

Sidewall Paper 

53 P 02589— Peach. Double roll 16 yards long, 18 inches . . 
wide. Shipping weight, 2 pounds 44^ 

Border to Mateh 

53 P 042589— Peach. 2H Inches wide. Shipping weight, per , 
yard, 1 ounce. Per Yard QC 

Ceiling Paper 

53 P 02982— Blue embossed, see Page 25. Double roll 16 

yds, long, 18 in. wide. Shpg. wt., 2 lbs. 8 oz 44c 

(G) Ship Ahoy 

Red and white boats with white and silver sails go skimming ov©r 
this deep blue background to give a salty freshness to your recrea- 
Hon room. Also perfectly sultcble for breakfast nook, boy's roonv 
or would be lust right for your summer cottage. Suggests carrying 
out the Red, White and Blue color scheme in other furnishings. 

SidewaU Paper 

53 P 02473— Ship Ahoy. Double roll 16 yards long, 18 
inches wide. Shipping weight, 2 pounds. .,,,...... 38c 

Border to Match 

53 P 042473— Deep Blue. 2^ inches wide. Shipping weight 
per yard, 1 ounce. Per Yard .6c 

Ceiiing Paper 

53 P 02966— White (same pattern as Ivory, Page 111. Double 

roll 16 yds. long, 18 in. wide. Shipg. wt., 2 lbs , . . . 38c 



Haw MUCH PAP£R Ta ORllfim . . . S£fi BACK COVBR 



Seven Additional Papers of Distinctive Design 

Novelty and Bath Papers . . . Large Scale Patterns 




/T\ A pattern in keeping with the 
^-^ new Federal American trend 



Pine Cones — harmonizes with 
papers at right and left 



Monticello — the pat- 
tern on the front cover! 




^"^^^: 







''/A 



t 









rrffirri 




©Graceful Swans for a charming bath. Ideal with 
an adjoining bedroom papered in pink or blue 



lotus Blossoms against a soft peach background 
for a very smart powder room or bath 




Yippee! A "home on the range" for your little 
cowboy! He'll be the proudest boy you ever saw 



560-553 



Anchors Aweigh! Red, white and blue and the 
nautical spirit for your recreation room 
Page 89 . . . Sears, Roebuck and Co. 



Good tools and supplies make it 
easy to hang your own wallpaper 



Page 90 . , . Sears, Roebuck and Co. 




(A) Master-Art Cold l¥ater Size 

Must be used on new walls before papering ... or old when you have removed the paper 
and the walls are porous. Easy to prepare — mixes readily with cold water O 1 

53 P 7—1 -lb. Pkg. (enough for 10xl2-ft. room). Shpg. wt., 1 lb. 5 oz ^ I C 

(B) Peter Cooper's ITall Sizin&f Cilue 

Used for sizing walls oi mentioned above or as a general household glue for wood mending, 
carpet sizing and many other purposes. Mixes readily with warm water. rsf\ 

53 P 6—1 -lb. Pkg. (enough for I0x12-ft. room). Shpg. wt., 1 lb. 5 oz ^VC 

(C) Master-Art l%^all|iai>er Remover 

Penetrotes and loosens the poper— greatly decreases the labor required to remove 
wallpaper. In powder form— dissolve package in gallon of water and apply to walls 
with brush or sponge— enough for 10xl2-ft. room. I p. 

53 P 10 — 1 J4 -ounce Package. Shipping weight, 3 ounces I UC 

(0) Master-Art l¥all|ia|>er Cleaner 

Dough-type cleaner. Wipe over walls— it picks up dirt but doesn't harm paper. One can 
cleans 10xl2-ft. room or several window shades. Also cleans kalsomined walls O C 

53 P 13— 12-oz. Can. Shpg. wt., 1 lb. 4 oz. . .9c 3 Cans. Shpg. wt., 3 lbs -^OC 



23 



2-LB. BAG 



Easy to Mix • Easy fo Apply • Most Economical 

Sticks better, works faster, goes farther than blended wheat paste because 
it absorbs more water... Yet Sears price is amazingly low. Pure wheat 
paste dries slowly enough to permit sliding paper on the wall to match 
he design. Mixes easily with cold water ... no cooking or sfraining neces- 
sary. Keeps well after mixing . . . will not soiir for several days and is vermin- 
proof. 2 pounds enough to do average 10xl2-foot room. 0'>- 

53 P 4— 2-Ib. Bag. Shipping weight, 2 lbs. 5 oz Z OC 

53 P 5 — 5-lb. Bag. Shipping weight, 5 lbs. 5 oz. 55e 




(E) Folding Type Paste Table 

• Clear, white, welUioatoned ftastwood top 

• Built-in extension arm for extra board 

• Folds compocfly with space inside for tools . 

It's eosier to do the job with this sturdy, well-constructed professional tyoe 
paste table. The Basswood top remains straight and does not warp as readily 
as other woods, and the Norway pine legs have metal cross braces for extra 
strength. Extension arms to hold 7H-in. board when you are working with 
wider papers. Rests to hold straight edge when it's not in use. Folds com- 
poctly for ease in carrying with plenty of space inside for straight edge, extra 
board and other tools. Measures 22 inches wide by 33 inches high when 
open . . . only 1 1 inches wide when closed. Zinc strip included. ^~^ j* ^ 

53 PM 73— 6-ft. Table. Shpg. wt., 28 lbs. Not Mailable $/.25 

53 PM 74— 7-ft, Toble. Shpg. wt., 33 lbs. Not Mailable $7.75 

53 P 077 — 6-ft. Extra Board. 7H in. wide. Shpg. wt.,5 lbs. Mailable. $1.39 
53 PM 78— 7-ft. Extra Boord.7Min.wido. Shpg. wt., 7 lbs. Not Mailable $1.79 



Paste Boards and Trestles 



(F) Htntleil Paste Boards 

Folding paste boards of well-seasoned 
white Basswood. Open to 22^ inches 
wide. Reinforced on cutting edge. Use 
with trestles or your own props to make 
a paste table. Zinc strip included. 
53 P 075—6 ft. Length, d^ Q O '^ 
Mailable. Shpg. wt., 17 lbs. ^O.^U 
53 PM 76— 7-ft. Length. Not Mailable, 
Shipping weight, 20 lbs $3.98 

(G) 7.ft. Zinc Strip— 3 in. Wide 
Use to protect table when trimming paper. 
A soft metal — insures clean cut — will not 
injure the trimming blade. 

53 P 79— 7-ft, Strip. Shipping OO^ 
weight, lib. 4 oz. ^ TC 



(H) Sturdy Trestles 

Hard "rock" maple trestles, with special 
hinged joints — all metal parts enameled 
to prevent rusting. Opens and closes 
easily. Clever device for adjusting height 
from 31 inches to 3334 inches. Hook for 
holding straight edge, when not in use, 
slides into recess. Folds compactly to 
2^16 inches by 43 \4 inches for ease in 
carrying and storage. Pair of trestles and 
hinged paste boards make an economical, 
convenient paste table. Add these trestles 
to your order — Easy Terms available, see 
enclosed Order Blank. 
53 P 080 — ^Trestles, pair. Shipping 
weight, 6 pounds 10 ounces. &1 QQ 
Mailable ^ I -TO 



560-553 






GOOD . . . Rotary TrimmingOutfit 

Thriftily priced outfit includes — 6-ff, metal straight 
edge; 6-ft. zinc strip, and 2-in. steel wheel blade 
trimmer. Shiny finish trimmer track wilt take any 
standard trimmer. For professional quality see the 
better trimming outfits shown at right. 
53 P 064 — 3-Pieee Trimming Outfit. 
Shipping weight, 7 pounds 



$3.29 



BEl^rER... Trimming Outfit 

Outfit includes — 6-ft. zinc strip; 6-ft. straight edge 
of 3-ply laminated Philippine mahogany with a non- 
rusting steel track; and trimmer with 2-in. metol wheel. 
Straight edge and trimmer sold separately, ih c O O 
53 P 065— 3-Pc. Outfit. Shpg. wt., 9 lbs. ;|)0.y O 
53 P 065S — 6-ft. Straight Edge only. 

Shipping weight, 8 pounds $3.59 

53 P 65T— Trimmef only. Shpg. wt., I lb. . $2.29 



BEST . . . Rotary TrimmingOutfit 

Includes — 6-ft. 5-ply laminated mahogany straight 
edge with non-rusting metal binding; adjustable blade 
trimmer. 6-ft. zinc strip. <t"7 OO 

53 P 071 — 3-Pc. Outfit. Shpg. wt., 9 lbs . ^/ .TO 
53 P 07 IS— 6-ft. Straight Edge only. 

Shipping weight, 8 pounds $4.65 

53 PM 72S— 7-ft. Straight Edge only. 

Shipping weight, 9 lbs. Not Mailable $5.25 




GOOD Quality Tool Kit 

This 7-piece kit contains all the tools you need to 
hang wallpaper. A 12-inch smoothing brush; a 6-inch 
paste brush; a wall scraper; l^-inch wheel knife for 
trimming paper at ceiling and baseboard; seam 
roller; plumb bob and carpenter's blue chalk — so 
you will be sure to hang your strips of wallpaper 
straight. Instructions on "How to Hang Wallpaper" 
included with every kit. For tool kits of better quality 
see the two listed at right. 

53 P 50 — 7-pc. Tool Kit. Shipping q ^ 

weight, 2 pounds 3 ounces 7 OC 

(A) 53 P 36— 6-in. Paste Brush. Shpg. wt., 1 lb. 25c 

(B) 53P43 — 12-in, Smoothing Brush. 
Shipping weight, 1 1 ounces 19c 



Ivory Color Plastic Wall Shields 

Attractively designed wall shields to fit under 
standard size switch plates — single or double size. 
Protects your wallpaper from finger marks. Switch 
plate not included with wall shield. 
53 P 93 — Double Switch Size. *^ j- 

Shipping weight, 10 ounces *50C 

53 P 92— Single Switch Size. 

Shipping weight, 7 ounces 

560-553 



BETTER Quality Tool Kit 

Set includes 12-in. smoother; 7-tn. paste brush; wait 
scraper; base trimmer; seam roller; plumb bob and 
line; and blue chalk. Better quality brushes and 
sturdier construction than set at left. 
53 P 51— 7-pc. Better Quality Set. ^, ^q 

Shipping weight, 2 lbs. 4 oz ^P I . U T 

(C) 53 P 518 — 7-inch Paste Brush. 

Shipping weight, 1 pound . 43c 

(D)53P51C — ll/z-inch Base Trimmer. 
Shipping weight, 5 ounces 23c 

(E) 53 P 51 D — 2!4x4-inch Scraper. 

Shipping weight, 6 ounces 10c 

(F) 53 P 51 E — Maple Seam Roller. 

Shipping weight, 5 ounces 23c 

(G) 53 P 51 A— 12-inch Smoothing Brush. 
Shipping weight, 12 ounces 39c 




25c 



(R) High Grade Paste.Brush. Combination posts or kol- 
somine brush. 7-in. brush with mixture of horsehair and 
bristles. Long hardwood handle. 
53 P 39 — ^Shipping weight, 1 pound . 

(S) High Grade Smoothing Brush. t2-in. brush with 
double rows of high grade block sterilized horsehair. 
Lacquered natural finish handle. 
53 P 46 — Shipping weight, 12 ounces. 



$1.49 

brush with 
(d horsehair. 

$1.09 



BEST Quality Tool Kit 

The Best quality tool kit will give you better service 
and more satisfaction because of the construction 
and the materials used in the making of the tools. 
Every piece is of finer, better quality. The 7-piece kit 
contains— a 12-inch smoothing brush with double 
rows of horsehair for extra service; a superior 7-inch 
paste brush; o metal scraper 3 inches by 4 ^4 inches 
with semi-elastic blade that makes your paper re- 
moving much easier; o hard wood plumb bob to be 
sure you hang the paper straight; a 2-inch composi- 
tion seam roller; a metal wallpaper knife 3^ h inches 
by I^iii inches with a semi-flexible metal blade; and a 
wheel knife with a 2-inch serrated metal blade to 
trim around baseboard, casings, and fixtures. 
If you have never hung wallpaper before, you will 
find that with the proper tools it is a pleasant and 
exciting experience rather than a task. Complete 
instructions "How to Hang Wallpaper" included 
with each order. 

53P34 — 7-pc. Best Quality Set. <^0 QO 

Shipping weight, 2 pounds 8 ounces <^)O..Zy 

(H) 53 P 49— 7-inch Paste Brush. 

Shipping weight, 1 pound 65c 

(J) 53 P 31— Wheel Knife. 

Shipping weight, 6 ounces 55c 

(K) 53 P 21— Metal Paper Knife, 

Shipping weight, 4 ounces 29c 

(L) 53 P 14 — 2-inch Composition Roller. 

Shipping weight 6 ounces 69c 

(M) 53 P aa— Plumb Bob with 20-H. Line. 

Shipping weight, 3 ounces 5c 

(N) 53 P 23— Flexible Scraper 

Shipping weight, 5 ounces 65c 

(P) 53 P 45— 12-inch Smoothing Brush. 
Shipping weight, 12 ounces 65c 



Page 91 . . . Sears, Roebuck and Co. 



Page 92 . . . Sears, Roebuck and Co. 



Wall Oilcloth is permanently washable 



49c Per Yard $5.44 12- Yard Bolt 

Sturdy fabric foundation with four waterproof coatings makes 
this wall oilcloth practical decoration for kitchens, bathrooms, 
playrooms, or wherever you want permanently washable walls. 
Resists dirt and grease — keeps its fresh, vivid colors because it's 
sunfast. Very heavy quality that covers cracks and unsightly walls. 
Hang like wallpaper, but use slightly thicker paste. The plain 
color tints for sidewalls or ceilings are sold in both 48-inch and 
24-(nch widths— all other patterns sold In 48-inch widths only. 



How Much Wall Oilcloth Will You Need? 

48-inch Width. Divide the number of square feet to be covered by 
12 for the number of yards needed. 12-yard bolt covers 144 
square feet of wall space. All patterns available in 48-inch width. 

24-inch Width. {Plain colored tints only.) Divide number of square 
feet to be covered by 6 for the number of yards of wall oilcloth 
needed. 12-yard bolt covers 72 square feet of wall space. The 
24-inch width is easier to hang but will show more seams. 










Creom and Green Water Lily Design 
53 P 02957—48 inches wide. Shipping . -. 

weight, per yard, 1 pound 6 oz. Per Yard. AtC 

12-Yard Bolt. Shipping weight 14 lbs $5.44 

53 P 022957 — Border to match. 21/8 inches wide. 

Shipping weight, 2 ounces. Per Yard 9e 

53 p 02927 — Creom ceiling. 48 inches wide. Shap- 
ing weight, 1 lb. 6 oz. Per Yard 49c 



Patriotic Cofors for Your Kitchen 
53 P 02963—48 inches wide. Shipping weight, per . -. 

yord, I pound 6 ounces. Per Yard , 4 zC 

12-Yard Bolt. Shipping weight, 14 pounds '. . $5.44 

53 P 022963— Border to match, ly^ inches wide. Shipping 

weight, 2 ounces. Per Yard 9^ 

53 P 02919— White ceiling. 48 inches " wide^ ' Shipping 
weight, 1 pound 6 ounces. Per Yard 49c 



il 

Nautical Design for Your Bath 

53 P 02961—48 inches wide. Shipping . -^ 

weight, per yard, 1 pound 6 02. Per Yard ... 4 9C 
12-Yard Bolt. Shipping weight, 14 lbs. . $5.44 

53 P 022961— Border. 2'/8 inches wide.' Shipping 

weight, 2 ounces. Per Yard 9e 

53 P 02919— White ceiling. 48 inches" wide.'ship- 
ping weight, 1 lb. 6 oz. Per Yard 49c 




Marble i zed Pattern 

Smart as sidewoll, ceiling, or when 
used above a wainscoting. 

(A) 53 P 02965—48 in. wide. Ship- 
ping wt., per yard, I lb, 6 oz. j -. 

Per Yard AVC 

12-Yd. Bolt. Shpg. wt., 14 lbs.. $5.44 
53 P 022965— Border. 2^8 in. wide. 
Shipping weight, 2 02. 

Per Yard 9c 

Tile Pattern 

A neat wainscoting when used with 
border or for your entire wall. 

(B) 53 P 02967—48 in. wide. Ship- 
ping wt., per yard, I lb. 6 oz. ^ ^ 

Per Yard 4VC 

12-Yd. Bolt. Shpg. wt., 14 lbs. . $5.44 
53 P 022967 — Border. 2 Js in. wide. 

Shpg. wt., 2 OZ. Per Yard 9c 

560-553 



For Your Kitchen or Bath 

A charming pattern in red, black and 
white for a glistening kitchen or bath. 
The white background will give your 
room that clean, freshly scrubbed look 
which will last for years — because wall 
oilcloth is permanently washable. This 
pattern is equally smart as a wainscoting 
or over the whole sidewoll. Be sure to 
make your paste extra thick when hang- 
ing wall oilcloth. 

53 P 02959—48 in. wide. Shipping 
weight, per yd., 1 lb. 6 oz. ^ -. 

Per Yard ...AVC 

12.Yd. Bolt. Shpg. wt., 14 lbs.. , .$5.44 
53 P 022959— Border. 2 4 in. wide. 

Shpg. wt., 2 oz. Per Yord 9c 

53 P 02919— White ceiling. 48 in. wide. 
Shpg. wt., 1 lb. 6 oz. Per Yard 49c 



Glossy 
Smooth 
Finish 



Dull 

Pebbled 

Finish 



Sidewoll 
Per Yard 



PLAIN TINTS for Ceifing or Sidewoll 

These plain colored tints come in two finishes: glossy smooth finish and flat peb- 
bled finish. Also available in two widths: standord— 48 inches; narrower 24-inch. 
4 8 -in. Width 24-in. Width Border 

<C) Peach 53 P 02931 . . 53 P 02929 53 P 022929 

ID! Ivory 53 P 02923 53 P 02921 53 P 022921 

(E) White 53 P 02919 53 P 02917 53 P 022917 

'Fl Cream 53 P 02927. . 53 P 02925 53 P 022925 

IC) Peach 53 P 02903, 53 P 02901 53 P 022901 

'D! Ivory 53 P 0291 1 53 P 02909 53 P 022909 

'E) White 53 P 02907 53 P 02905 53 P 022905 

iF) Cream 53 P 02915 . . 53 P 02913 53 P 022913 

48 -inch width 
Sidewoll $C A A 

12-Yard Bolt ^^.-^-^ 

24-inch width 

Sidewoll $2.65 



49c 



Border 
Per Yard 



9c 



Sidewoll 25r 



Per Yard 



12-Yard Bolt 



Border Q_ 
Per Yard 'C 



For Shipping 

Weights 

See Table on 

Page Below 



■" ^**»»I*MMW<1 



BSWiilliifefewiUaEifcw . 



•IfflltlKVBK*^;: 



Smart Combinations for Upper and Lower Walls 

... To give your rooms the same effect you would get with tile! These combinations can be used as shown or you can maite your own. 
Most patterns are appropriate for kitchens or bathrooms. All wainscotings are 48 inches wide with borders printed at the top and bottom. 
Wainscotings should be hung horizontally. The uppers are hung in the regular manner. Be sure to make your paste thicker than usual. 



White Wall Canvas 

Cover cracked or unsightly walls wifh wall canvas — fhen paint, kalsomine or wall- 
paper right over it — the results, a perfect, smooth wall for very little expensal 
Hang with a heavy mixture of wallpaper paste. 

53 P 02999—48 in. wide. Shpg. wt. per yd., 1 lb. 6 oz. Per Yard Stc 

12 Yard Bolt — 48 in. wide. Shpg. wt., 12 lbs .$4.2S 



Shipping Weights for Wall-Cloth 



48.inch Width 
P«r yard^ I pound 6 ounces. 
12-yard Bolt, 14 pounds. 

■ord«rt — 2H inches wide 



24.inch Width 
P»r yard, 12 ounces. 
12-yard Bolt, 7 pounds. 
d, 2 ounces. 




(A) 53 P 02937— Upper wo It. Stripes and AQr 
colorful flowers. 48 inches wide. Per Yard . . . ^ ' ^ 

12- Yard Bolt $5.44 

53 P 022937— Border for upper. Per Yard 9e 

(i) 53 P 02939— tower wall. Red and AQf, 
white tile effect. 43 inches wide. Per Yard. .*•• ' V 

12-Yard Bolt $5.44 

53 P 02907— Ceiling, 48 in. wide. Per Yard . .49e 
For Shipping Weights See Top of Pago 



(CI 53 P 02907— Upper wall. White pebbled finish. AQr 

48 inches wide. Per Yard **T\. 

12- Yard Bolt .$5.44 

53 P 022905— Border for upper. Per Yard 9c 

(D) 53 P 0294 1— Lower wall. Climbing ivy vines. iQ^ 

48 inches wide. Per Yard. "^ "- 

12-Yord Bolt $5.44 

53 P 02907— Ceiling. 48 in. wide. Per Yard 49e 

for Shipping Weights See Top of Page 



(El 53 P 0295 1— Upper wall. Sail boats on AQr 

the horizon. 48 inches wide. Per Yard ^TU 

12-Yard Bolt $5.44 

53 P 022951— Border for upper. Per Yard .... 9c 
(F) 53 P 02953— Lower wall. Cream tile AQ^, 

effect. 48 inches wide. Per Yard *¥T%m 

12-Yard Bolt $5.44 

53 P 02923— Ceiling. 48 in. wide. Per Yard. .49e 
For Shipping Weights See Top of Page 




(G) 53 P 02943— Upper wall. Red, black AQr 

ond white. 48 inches wide. Per Yard . . . . '^ ' ^ 

12-Yord Bolt $5.44 

53 P 022943— Border for upper. Per Yard 9e 

(H) 53 P 02945— Lower wall. Tile pattern AQr 
with red touches. 48 inches wide. Per Yard . . ^ ' '- 

12-Yord Bolt $5.44 

53 P 02919— Ceiling. 48 in. wide. Per Yd. . . .49c 
For Shipping Weights See Top of Page 

653^^554 



(J» 53 P 02947— Upper wall. Colorful marble effect. IQ*. 

48 inches wide. Per Yard *f 7W 

12-Yard Bolt $5.44 

53 P 022947— Border for upper. Per Yard 9c 

(K) 53 P 02949— Lower wall. Turquoise blue tile AQ^, 

pattern. 48 inches wide. Per Yard .** T^V 

12- Yard Bolt $5.44 

53 P 02927— Ceiling. 48 in. wide. Per Yd 49c 

For Shipping Weights See Top of Page 



(L) 53 P 02933— Upper wall. Block and AQf, ' 

white. 48 inches wide. Per Yard **Tt 

12-Yard Bolt $5.44 

53 P 022933— Border for upper. Per Yard 9e 

(Ml 53 P 02935— Lower wall. Black and AQ^ 
white tile effect. 48 inches wide. Per Yard. . ."^^^ 

12-Yard Bolt $5.44 

53 P 02907— Ceiling. 48 in. wide. Per Yord. .49e 
For Shipping Weights See Top of Page 

Page 93 . . . Sears, Roebuck and Co. 



It's easy to hang the paper yourself 

Color-Perfect wallpapers are particularly easy to hang. They're printed on heavy stock — 
easier to handle. They're semi-trimmed— selvage tears off. You save from *3.50 to $5.00 per 
room when you hang the paper yourself. Complete instructions included with each order. 




Crease fh© perforated edge 
and tear off the selvage. 



It's easy to figure how much paper you need 



for usual size rooms 

NOTE! ... In chart below, all deductions for doors and windows, and 
allowance for waste in matching have been made. Don't deduct any 
more unless you have a sun parlor or room that is "all windows" — for 
such irregular rooms, see instructions at right. For 30-inch papers, see 
chart on Page 26, 



for unusual size rooms 



Size of 

Room in 

Feet 


DOUBLE ROLLS 

18-in.wide, 16yds, long 
NMded According 
lo Height of Room 


Yards 

of 
Border 


Double 

Rolls 

Ceiling 


8 or 9 Ft. 
High 


10 or 11 Ft. 
High 


8 by a 
8 by 10 
8 by 12 
8 by 14 






12 

14 
15 
16 




9 by 10 
9 by 12 
9 by 14 
9 by 16 






14 
16 
17 
18 




10 by 10 
10 by 12 
10 by 14 
10 by 16 






15 
16 
18 
19 




12 by 12 
12 by 14 
12 by 16 
12 by 18 






18 
19 
21 
22 




13 by 14 
13 by 16 
13 by 17 
13 by 18 






20 
21 
22 
23 




14 by 14 
14 by 15 
14 by 16 
14 by 18 






20 
21 
22 
23 




15 by 15 
15 by 16 
15 by 18 
15 by 20 






22 
23 
24 
25 




16 by 16 
16 by 18 
16 by 20 
16 by 24 
18 by 24 




12 
13 


23 
25 
26 
29 
31 






FOR UNUSUAL SIZE ROOMS . , . Measure distance in feet 
oround room (Example above— 12 + 12 + 10 + 10 = 44 ft.). Multiply by 
height of wall to get square feet of wall space (Example: 44X8=352 
sq. ft.). 

TO DEDUCT FOR OPENINGS . . . Multiply height of opening by 
width to get square feet. Example: 6 ft. ht. X 4 ft. width X 1 (number 
of windows) =24 square feet of window space; 8 ft. ht. X ^H ft- 
width =28 square feet of door space. Add square feet of all open- 
ings (Exomple: 24+28 = 52 sq. ft.). Subtract total square feet of 
openings from total square feet of room to get square feet to be 
popered (Example: 352— 52 =300 sq. ft.). From this point on it depends 
on what width paper you use. 

FOR 18-INCH PAPER . . . Divide total square feet to be papered 
by 60 to get number of double rolls of sidewall needed. (Examples 
300-^60 = 5 double rolls of sidewall paper needed.) 

FOR "30-INCH" PAPER . . . Divide total square feet to be 
papered by 90 to get number of triple rolls of sidewall needed. 
(Example: 300-^90 =3.3— so order 4 triple rolls of sidewall paper.) 

FOR AMOUNT OF CEILING NEEDED . . . Multiply length of 
room by width end divide by 60 for number of double rolls of ceiling 
needed. (Example: 10X12 = 120 sq. ft.-^60=2 double rolls ceiling 
paper needed.) 

FOR AMOUNT OF BORDER ... Use distance in yards around 
room. (Example: 12 + 12 + 10 + 10=44 UA 3 ft. allowance for match- 
ing and spoilage = 47 ft. ^3 ft.= l6 yards of border.) 



653-554 



SEAR§, ROEBUCK AND CO.